Historical Development of Electronic Commerce
Word Count:
291
Summary:
The meaning of the term "electronic commerce" has changed over time.
Keywords:
ECommerce, advertising, marketing, online business, promotion
Article Body:
The meaning of the term "electronic commerce" has changed over time. Originally, "electronic commerce" meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI, introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically.
Later it came to include activities more precisely termed "Web commerce" -- the purchase of goods and services over the World Wide Web via secure servers (note HTTPS, a special server protocol which encrypts confidential ordering data for customer protection) with e-shopping carts and with electronic pay services, like credit card payment authorizations.
When the Web first became well-known among the general public in 1994, many journalists and pundits forecast that e-commerce would soon become a major economic sector. However, it took about four years for security protocols (like HTTPS) to become sufficiently developed and widely deployed (during the browser wars of this period). Subsequently, between 1998 and 2000, a substantial number of businesses in the United States and Western Europe developed rudimentary Web sites.
Although a large number of "pure e-commerce" companies disappeared during the dot-com collapse in 2000 and 2001, many "brick-and-mortar" retailers recognized that such companies had identified valuable niche markets and began to add e-commerce capabilities to their Web sites. For example, after the collapse of online grocer Webvan, two traditional supermarket chains, Albertsons and Safeway, both started e-commerce subsidiaries through which consumers could order groceries online.
As of 2005, e-commerce has become well-established in major cities across much of North America, Western Europe, and certain East Asian countries like South Korea. However, e-commerce is still emerging slowly in some industrialized countries, and is practically nonexistent in many Third World countries.
Electronic commerce has unlimited potential for both developed and developing nations, offering lucrative profits in a highly unregulated environment.
Showing posts with label ecommerce. Show all posts
Showing posts with label ecommerce. Show all posts
Friday, March 18, 2011
Here Come The Holidays – Ready, Set, Go!
Here Come The Holidays – Ready, Set, Go!
Word Count:
342
Summary:
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.
Keywords:
holiday sales, ecommerce
Article Body:
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.
Prepare or Be Doomed
You may be thinking, “It is only September. I’ve got four months to get ready for the holidays in December.” Well, you’re wrong. Let’s consider a scenario.
First, the mad dash for purchasing holiday gifts starts early to mid-November depending on the popularity of the products on your site. The online holiday season is not in mid-December! If you agree with this position, your preparation time is already down to two months.
You’re probably thinking, “Two months? Shorter than I thought, but I still have plenty of time.” Sure you do.
If you think two months is plenty of time, ask yourself the following questions.
1. Is your product line currently updated?
2. Do you have sufficient inventory?
3. What’s your holiday sales slogan?
4. Will you be offering any specials or discounts?
5. If so, on what products?
6. Is your site updated with all products?
7. If you’ve moved up in the search engine rankings, is your site ready to receive more traffic or will it bog down?
8. Have you compiled a list of email addresses for people that bought from you last year?
9. Do you have your email material ready to send to them?
10. Did you make the changes to the site you wrote down from the last holiday shopping season? You know. The ones you swore would be done so the site would really hum next season? I’ll wait while you go dig through the notes crammed in your desk.
Obviously, there are many other questions that can be asked. The point of this article is you should be asking them NOW! You may find two months isn’t looking like nearly enough time.
Remember, prepare for the holidays and you will clean up. Procrastinate and you may be out of business.
Word Count:
342
Summary:
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.
Keywords:
holiday sales, ecommerce
Article Body:
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.
Prepare or Be Doomed
You may be thinking, “It is only September. I’ve got four months to get ready for the holidays in December.” Well, you’re wrong. Let’s consider a scenario.
First, the mad dash for purchasing holiday gifts starts early to mid-November depending on the popularity of the products on your site. The online holiday season is not in mid-December! If you agree with this position, your preparation time is already down to two months.
You’re probably thinking, “Two months? Shorter than I thought, but I still have plenty of time.” Sure you do.
If you think two months is plenty of time, ask yourself the following questions.
1. Is your product line currently updated?
2. Do you have sufficient inventory?
3. What’s your holiday sales slogan?
4. Will you be offering any specials or discounts?
5. If so, on what products?
6. Is your site updated with all products?
7. If you’ve moved up in the search engine rankings, is your site ready to receive more traffic or will it bog down?
8. Have you compiled a list of email addresses for people that bought from you last year?
9. Do you have your email material ready to send to them?
10. Did you make the changes to the site you wrote down from the last holiday shopping season? You know. The ones you swore would be done so the site would really hum next season? I’ll wait while you go dig through the notes crammed in your desk.
Obviously, there are many other questions that can be asked. The point of this article is you should be asking them NOW! You may find two months isn’t looking like nearly enough time.
Remember, prepare for the holidays and you will clean up. Procrastinate and you may be out of business.
Thursday, March 17, 2011
Get Your Share Of Internet Money
Get Your Share Of Internet Money
Word Count:
844
Summary:
Imagine a business that doesn’t require thousands of dollars in startup costs – no inventory, no rent, no franchise fees. Imagine a store with the potential to start earning money for you from day one, where you can sell anything under the sun without having to worry about stocking a single item. You can build an ecommerce storefront to cash in on the internet money making craze in just a few hours – but it takes planning, promotion and the sweat of your brow.
Keywords:
internet money, ecommerce, ecommerce store, making money on the internet, freelance writer, original content, purchasing original articles
Article Body:
Imagine a business that doesn’t require thousands of dollars in startup costs – no inventory, no rent, no franchise fees. Imagine a store with the potential to start earning money for you from day one, where you can sell anything under the sun without having to worry about stocking a single item. Imagine being able to run a store in your PJs without ever having to leave the comfort of your own home. Imagining it? Here’s the reality. You can build an ecommerce storefront to cash in on the internet money making craze in just a few hours – but it takes planning, promotion and the sweat of your brow to make it into an ongoing source of internet income.
We’re in the second wave of an internet money explosion. Unlike the first, the one that made a few people who were in the right place at the right time very very wealthy, this one is open to anyone who has the right qualities. Those qualities are the same ones that made names like Sears & Roebuck household words – vision, persistence and good old-fashioned elbow grease.
The increasing ease of internet publishing has made it possible for anyone to have a fully functioning store online and in operation in less than an hour – and for less than $100. Storefront malls like Yahoo Small Business, CafePress and others let you get your own business started with full supports with just a few mouseclicks and a credit card number. But it takes far more than a ‘prime location’ to be successful as an internet merchant.
The dismal truth is that failure rate in ecommerce retail is even higher than in brick and mortar stores, even if the financial loss is generally far less. The very fact that you can start your own business for so little has turned starting your own business into an impulse decision. It’s far too easy to make a decision on the spur of the moment – and walk away when it doesn’t work out. There are things you can do to avoid becoming just one more internet money failure story. Here are five tips to help you make a success of your internet store.
Don’t Make An Impulse Decision
Don’t jump at the first ecommerce opportunity that you see. Before you make a decision, take the time to do some research and ask yourself some questions about what you want out of your business then evaluate the best business opportunities for you.
Know What You Want
Evaluate the amount of time you have to put into a startup business. How involved to you want to be? There are many different ways to cash in on internet money. It’s possible to buy into a complete setup with store, merchant account and fully stocked shelves where all you’ll have to do is promote your site. On the other hand, if you’d like to have more control, you can build a store from scratch right down to stocking the shelves.
Comparison Shop For the Best Business
You wouldn't buy a car without comparison shopping. Why buy a business that way? There are literally dozens of ways to cash in on the internet money boom. Do you want the jump-start that goes with name recognition and support from a parent company? Then a franchise business might be right for you. Do you want total control over what you sell and for how much? Then you'll want a business that lets you stock your own shelves. Are you creative and want to capitalize on your artistic abilities? Look into a storefront to market your own work. The possibilities are endless. Your hardest job is finding one that suits your style best.
Pick Something You Love.
The way to succeed on the internet is no different than the path to success in the brick and mortar world. It takes time and hard work. If you're starting your own business, why would you choose to do something that you don't love to do? Even if you decide to buy into a total package ecommerce turnkey store, pick a product that you love and can believe in. The better you know what you're selling, the more successful you'll be in promoting it. And when it comes to making internet money, promotion is the name of the game.
Educate Yourself.
No matter what you choose to sell, your main job is going to be promoting your website. The more you know about website promotion, the more successful you'll be. Spend at least a few hours a week keeping up on the latest techniques of promoting your web site and watch your sales grow as you put them into practice.
The potential for making money on the internet is real. It just takes some forethought, planning and a lot of hard work. Know what you want to do. Love what you do. Believe in your abilities - and you'll find the internet money rolling into your account.
Word Count:
844
Summary:
Imagine a business that doesn’t require thousands of dollars in startup costs – no inventory, no rent, no franchise fees. Imagine a store with the potential to start earning money for you from day one, where you can sell anything under the sun without having to worry about stocking a single item. You can build an ecommerce storefront to cash in on the internet money making craze in just a few hours – but it takes planning, promotion and the sweat of your brow.
Keywords:
internet money, ecommerce, ecommerce store, making money on the internet, freelance writer, original content, purchasing original articles
Article Body:
Imagine a business that doesn’t require thousands of dollars in startup costs – no inventory, no rent, no franchise fees. Imagine a store with the potential to start earning money for you from day one, where you can sell anything under the sun without having to worry about stocking a single item. Imagine being able to run a store in your PJs without ever having to leave the comfort of your own home. Imagining it? Here’s the reality. You can build an ecommerce storefront to cash in on the internet money making craze in just a few hours – but it takes planning, promotion and the sweat of your brow to make it into an ongoing source of internet income.
We’re in the second wave of an internet money explosion. Unlike the first, the one that made a few people who were in the right place at the right time very very wealthy, this one is open to anyone who has the right qualities. Those qualities are the same ones that made names like Sears & Roebuck household words – vision, persistence and good old-fashioned elbow grease.
The increasing ease of internet publishing has made it possible for anyone to have a fully functioning store online and in operation in less than an hour – and for less than $100. Storefront malls like Yahoo Small Business, CafePress and others let you get your own business started with full supports with just a few mouseclicks and a credit card number. But it takes far more than a ‘prime location’ to be successful as an internet merchant.
The dismal truth is that failure rate in ecommerce retail is even higher than in brick and mortar stores, even if the financial loss is generally far less. The very fact that you can start your own business for so little has turned starting your own business into an impulse decision. It’s far too easy to make a decision on the spur of the moment – and walk away when it doesn’t work out. There are things you can do to avoid becoming just one more internet money failure story. Here are five tips to help you make a success of your internet store.
Don’t Make An Impulse Decision
Don’t jump at the first ecommerce opportunity that you see. Before you make a decision, take the time to do some research and ask yourself some questions about what you want out of your business then evaluate the best business opportunities for you.
Know What You Want
Evaluate the amount of time you have to put into a startup business. How involved to you want to be? There are many different ways to cash in on internet money. It’s possible to buy into a complete setup with store, merchant account and fully stocked shelves where all you’ll have to do is promote your site. On the other hand, if you’d like to have more control, you can build a store from scratch right down to stocking the shelves.
Comparison Shop For the Best Business
You wouldn't buy a car without comparison shopping. Why buy a business that way? There are literally dozens of ways to cash in on the internet money boom. Do you want the jump-start that goes with name recognition and support from a parent company? Then a franchise business might be right for you. Do you want total control over what you sell and for how much? Then you'll want a business that lets you stock your own shelves. Are you creative and want to capitalize on your artistic abilities? Look into a storefront to market your own work. The possibilities are endless. Your hardest job is finding one that suits your style best.
Pick Something You Love.
The way to succeed on the internet is no different than the path to success in the brick and mortar world. It takes time and hard work. If you're starting your own business, why would you choose to do something that you don't love to do? Even if you decide to buy into a total package ecommerce turnkey store, pick a product that you love and can believe in. The better you know what you're selling, the more successful you'll be in promoting it. And when it comes to making internet money, promotion is the name of the game.
Educate Yourself.
No matter what you choose to sell, your main job is going to be promoting your website. The more you know about website promotion, the more successful you'll be. Spend at least a few hours a week keeping up on the latest techniques of promoting your web site and watch your sales grow as you put them into practice.
The potential for making money on the internet is real. It just takes some forethought, planning and a lot of hard work. Know what you want to do. Love what you do. Believe in your abilities - and you'll find the internet money rolling into your account.
Sunday, March 13, 2011
Foxy Retailers take on the supermarkets and win
Foxy Retailers take on the supermarkets and win
Word Count:
294
Summary:
The position of Jersey (Channel Islands) as an ecommerce hub is becoming increasingly more contentious
Keywords:
foxy retailers,ecommerce,jersey
Article Body:
The position of Jersey (Channel Islands) as an ecommerce hub is becoming increasingly more contentious as the major online stores such as Tesco, WHSmith and MVC switch their fulfilment services to the Island to take advantage of its VAT free status.
But now local retailers are fighting back and lobbying hard for things to change. Marcus Quinn from is an example of a local success story that is flourishing despite the competition, but his view of the business practices employed by Tesco and friends is scathing.
“They have no business being over here. They provide nothing to the local economy. They pay no tax and employ no local people. They are essentially parasites.”
Quinn, whose company employs around 15 local staff, sees the UK operations operating from Jersey as being involved in nothing more than an elaborate tax dodge.
“Employing local people is expensive and hiring premises even more so in Jersey. We are a beautiful Island with a high standard of living and wages and rent costs reflect this. But the UK shops simply keep a token presence in the Island to avoid tax. They have none of these extra costs”
However despite the disadvantages some local companies do succeed. Play.com is the largest etailer in Europe and is a locally owned business. Similarly http://www.foxy.co.uk/ has enjoyed significant growth and continues to do grow rapidly.
“We believe that it is customer service that sets companies apart” said Quinn. “We know that no people are more friendly and helpful than Jersey people and we ensure that we only hire top class staff. This way we have the edge over the supermarkets. We provide something that they can or will not and that gives us a competitive edge”
Word Count:
294
Summary:
The position of Jersey (Channel Islands) as an ecommerce hub is becoming increasingly more contentious
Keywords:
foxy retailers,ecommerce,jersey
Article Body:
The position of Jersey (Channel Islands) as an ecommerce hub is becoming increasingly more contentious as the major online stores such as Tesco, WHSmith and MVC switch their fulfilment services to the Island to take advantage of its VAT free status.
But now local retailers are fighting back and lobbying hard for things to change. Marcus Quinn from is an example of a local success story that is flourishing despite the competition, but his view of the business practices employed by Tesco and friends is scathing.
“They have no business being over here. They provide nothing to the local economy. They pay no tax and employ no local people. They are essentially parasites.”
Quinn, whose company employs around 15 local staff, sees the UK operations operating from Jersey as being involved in nothing more than an elaborate tax dodge.
“Employing local people is expensive and hiring premises even more so in Jersey. We are a beautiful Island with a high standard of living and wages and rent costs reflect this. But the UK shops simply keep a token presence in the Island to avoid tax. They have none of these extra costs”
However despite the disadvantages some local companies do succeed. Play.com is the largest etailer in Europe and is a locally owned business. Similarly http://www.foxy.co.uk/ has enjoyed significant growth and continues to do grow rapidly.
“We believe that it is customer service that sets companies apart” said Quinn. “We know that no people are more friendly and helpful than Jersey people and we ensure that we only hire top class staff. This way we have the edge over the supermarkets. We provide something that they can or will not and that gives us a competitive edge”
Monday, March 7, 2011
Evaluating Vendors of Ecommerce Fulfillment Services
Evaluating Vendors of Ecommerce Fulfillment Services
Word Count:
392
Summary:
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.
Keywords:
ecommerce, order fulfillment
Article Body:
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.
When choosing a fulfillment company for your ecommerce operation, you need to evaluate both fulfillment services and ecommerce services for order processing.
Evaluating Fulfillment Services
Fulfillment services includes receiving, inventorying, warehousing, delivery, record-keeping and customer inquiries. You have options to outsource part of or all of fulfillment services to a third party.
Receiving - This is the process that fulfillment vendors acquire goods from suppliers and the accuracy of services starts at the receiving.
Inventorying - The skills of inventory management directly impact the quality and cost of fulfillment. If inventory is out of stock, you may lose customers. If inventory level is too high, it may increase the cost of inventory.
Warehousing - Physical goods are stored in a warehouse and valuable items are usually stored in secure storage. While fulfillment companies have their warehouses and distribution centers, small businesses can store goods in their garages or basements.
Shipping - For order fulfillment, goods are delivered to customers in various shipping methods - ground, overnight, etc. at fulfillment centers. Customers specify shipping methods when they place their orders and the fulfillment companies may adjust the shipping methods of the delivery.
Return and Order Inquiry - Customer Service Reps at fulfillment companies can handle return and refund for their clients. Most ecommerce sites allow customers to view their orders and status of fulfillment online.
Record Keeping and Reporting - The ability to track all information pertinent to the order fulfillment (from inventory items, customers, orders to shipping) will help businesses to gain insights into the behaviors of their customers. Fulfillment companies and large organizations usually install inventory and fulfillment management software to automate the processes. Small business owners can find shareware for less than $100.
Evaluating Ecommerce Services
E-commerce fulfillment vendors are usually fulfillment vendors that provide ecommerce services related to fulfillment.
Online Catalog - Ecommerce fulfillment vendors can either develop online storefront for you or integrate your online storefront into their backend fulfillment system.
Online Payment Processing - Online storefronts from ecommerce fulfillment providers should have the ability to process payments online in credit card, electronic check, and purchase order. Using a fulfillment company, you can accept credit card online without a online merchant account.
Copyright @2005, Bruce Zhang
Word Count:
392
Summary:
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.
Keywords:
ecommerce, order fulfillment
Article Body:
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.
When choosing a fulfillment company for your ecommerce operation, you need to evaluate both fulfillment services and ecommerce services for order processing.
Evaluating Fulfillment Services
Fulfillment services includes receiving, inventorying, warehousing, delivery, record-keeping and customer inquiries. You have options to outsource part of or all of fulfillment services to a third party.
Receiving - This is the process that fulfillment vendors acquire goods from suppliers and the accuracy of services starts at the receiving.
Inventorying - The skills of inventory management directly impact the quality and cost of fulfillment. If inventory is out of stock, you may lose customers. If inventory level is too high, it may increase the cost of inventory.
Warehousing - Physical goods are stored in a warehouse and valuable items are usually stored in secure storage. While fulfillment companies have their warehouses and distribution centers, small businesses can store goods in their garages or basements.
Shipping - For order fulfillment, goods are delivered to customers in various shipping methods - ground, overnight, etc. at fulfillment centers. Customers specify shipping methods when they place their orders and the fulfillment companies may adjust the shipping methods of the delivery.
Return and Order Inquiry - Customer Service Reps at fulfillment companies can handle return and refund for their clients. Most ecommerce sites allow customers to view their orders and status of fulfillment online.
Record Keeping and Reporting - The ability to track all information pertinent to the order fulfillment (from inventory items, customers, orders to shipping) will help businesses to gain insights into the behaviors of their customers. Fulfillment companies and large organizations usually install inventory and fulfillment management software to automate the processes. Small business owners can find shareware for less than $100.
Evaluating Ecommerce Services
E-commerce fulfillment vendors are usually fulfillment vendors that provide ecommerce services related to fulfillment.
Online Catalog - Ecommerce fulfillment vendors can either develop online storefront for you or integrate your online storefront into their backend fulfillment system.
Online Payment Processing - Online storefronts from ecommerce fulfillment providers should have the ability to process payments online in credit card, electronic check, and purchase order. Using a fulfillment company, you can accept credit card online without a online merchant account.
Copyright @2005, Bruce Zhang
Saturday, March 5, 2011
ECommerce Websites for Small Businesses
ECommerce Websites for Small Businesses
Word Count:
540
Summary:
ECommerce Websites are they a good solution for Small and Medium Sized Businesses? Exploring the benefits of having an eCommerce Website.
Keywords:
ECommerce, Online Shop, Internet Shopping, Website Solution, eCommerce Shopping Cart Design, Development, Internet Based Selling
Article Body:
In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce store. In a August, 2007 study it was found that in Europe, in 2006, residents in European Nations spent $132 Billion Euros (USD $180 Billion) through eCommerce Websites. In the next 5 years the amount spent through eCommerce Websites is set to increase by 25% per annum to an estimated $406.8 Billion Euros (USD $554 Billion) by 2011. It should be noted this only covers Europe and does not factor in the US, Asia and other emerging regions, which would easily double or triple those figures.
So, clearly there is a huge market place online that needs to be serviced by online shops and websites selling products and services. As a business owner I can see a huge market for established businesses in the real World to move into the World of eCommerce and sell online.
ECommerce Website Partners should be assessed for their suitability to deliver a quality ongoing relationship that will be to your company’s best benefit for the long term.
1. A strong history of developing eCommerce Websites with a good portfolio and testimonials
2. Hosting with reliable and strong Internet connections
3. Good design and development team with 5 people to ensure adequate support in the future
4. Online Marketing Professionals with proven history of success and a good portfolio of established clients - THE single most important feature of any shop - getting visitors through the doors!
As a business owner I would describe an eCommerce store with Search Engine Optimisation implemented as a store with many, many different doorways into it. ECommerce websites owners should recognize that the more people you get to come to your website the more sales you will make. Search Engine Optimisation does exactly this, targeting certain phrase that when searched on in Google your website shows up for. Now it should be noted that the higher to the top you finish the more website visitors you are likely to get. It has been shown in studies that 80% of all people who search on a term go to one, or more, of the results on the first page (the top 10) results. So the goal with SEO is to get on the first page and in the top 10 results shown for a given search term. So your goal in choosing a partner should be focused on good website design but more on online marketing and how they can help you spread the word and get visitors to your website.
An eCommerce website provides many benefits to the underlying business. It gives the business an extra dimension and as mentioned above if implemented with SEO, many doorways into the shop. With more customers comes more revenues - everyone recognizes this fact. An eCommerce Shop also provides Interstate, National and even global reach for your product or service. With a Global eCommerce system you can reach the farthest reaches of the World and supply product, creating a Global Brand Name in new emerging markets.
Word Count:
540
Summary:
ECommerce Websites are they a good solution for Small and Medium Sized Businesses? Exploring the benefits of having an eCommerce Website.
Keywords:
ECommerce, Online Shop, Internet Shopping, Website Solution, eCommerce Shopping Cart Design, Development, Internet Based Selling
Article Body:
In first World countries the Internet is now a huge part of our everyday life. We use it at work and we use it at home. It is all around us. A person from a First World country would be in a minority if they said they had not paid for anything across the Internet or bought a product or service online through an eCommerce store. In a August, 2007 study it was found that in Europe, in 2006, residents in European Nations spent $132 Billion Euros (USD $180 Billion) through eCommerce Websites. In the next 5 years the amount spent through eCommerce Websites is set to increase by 25% per annum to an estimated $406.8 Billion Euros (USD $554 Billion) by 2011. It should be noted this only covers Europe and does not factor in the US, Asia and other emerging regions, which would easily double or triple those figures.
So, clearly there is a huge market place online that needs to be serviced by online shops and websites selling products and services. As a business owner I can see a huge market for established businesses in the real World to move into the World of eCommerce and sell online.
ECommerce Website Partners should be assessed for their suitability to deliver a quality ongoing relationship that will be to your company’s best benefit for the long term.
1. A strong history of developing eCommerce Websites with a good portfolio and testimonials
2. Hosting with reliable and strong Internet connections
3. Good design and development team with 5 people to ensure adequate support in the future
4. Online Marketing Professionals with proven history of success and a good portfolio of established clients - THE single most important feature of any shop - getting visitors through the doors!
As a business owner I would describe an eCommerce store with Search Engine Optimisation implemented as a store with many, many different doorways into it. ECommerce websites owners should recognize that the more people you get to come to your website the more sales you will make. Search Engine Optimisation does exactly this, targeting certain phrase that when searched on in Google your website shows up for. Now it should be noted that the higher to the top you finish the more website visitors you are likely to get. It has been shown in studies that 80% of all people who search on a term go to one, or more, of the results on the first page (the top 10) results. So the goal with SEO is to get on the first page and in the top 10 results shown for a given search term. So your goal in choosing a partner should be focused on good website design but more on online marketing and how they can help you spread the word and get visitors to your website.
An eCommerce website provides many benefits to the underlying business. It gives the business an extra dimension and as mentioned above if implemented with SEO, many doorways into the shop. With more customers comes more revenues - everyone recognizes this fact. An eCommerce Shop also provides Interstate, National and even global reach for your product or service. With a Global eCommerce system you can reach the farthest reaches of the World and supply product, creating a Global Brand Name in new emerging markets.
Friday, March 4, 2011
Ecommerce Website Owners: Are You Leaving Money On The Counter?
Ecommerce Website Owners: Are You Leaving Money On The Counter?
Word Count:
642
Summary:
Own an ecommerce website? Do you have a mailing list?
If not, you’re potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.
Collecting buyers email addresses is a ”no brainer” – after all you need to send them confirmation details, recei...
Keywords:
ecommerce,web,design,designer
Article Body:
Own an ecommerce website? Do you have a mailing list?
If not, you’re potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.
Collecting buyers email addresses is a ”no brainer” – after all you need to send them confirmation details, receipts etc. Just make sure you ask their permission to keep them up to date on future special offers.
Collecting visitor details is a bit trickier, and you must offer some kind of incentive in return for them handing over their valuable email address. Here are several ways:
· A discount voucher off their first order
The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people who were going to purchase anyway.
· A competition to win one of your products.
Do make sure you are honest and pick a winner – put past winner details on your site to emphasise this
· An insiders buyers guide
If you offer technical products that can be tricky to understand – such as electronics, audio-visual etc, then write a short guide
· Special reports or tips guides
If you sell golf equipment, search for articles on golf tips online, obtain the authors permission and compile them into a PDF report.
Managing your list
Depending on what ecommerce system your website is based on, you may already have the ability to manage email lists. If not, use a list management service such as Aweber (http://www.aweber.com/), which allows you to set up autoresponder sequences, multiple lists and send HTML emails.
Which brings me nicely to the next *must* . . . send HTML emails!
HTML emails are the ones full of images and graphics, rather like webpages as opposed to plain text emails.
Why? They are far more eyecatching, which is essential given the increasing amounts of email we get every day. You stand a better chance if you include images of your products – after all a picture is worth a thousand words, right?
(the only exception to this is people selling non tangible products or services - for example, information products usually work better in text emails.)
What should you communicate in your emails?
· Special offers
Any products that you have put on special offer, sale items, end of line stock etc. Adding a message of limited availability or ends by a certain date will help increase response.
· Seasonal offers
Garden furniture and barbecues in Spring, for example.
· Offers tied to special events
Before the recent FIFA World Cup, I was inundated with special offers on all kinds of TV’s for watching it on. If you can tie your products to a popular event in some way, so much the better.
· New product reviews
Reviews of the latest product offerings to hit your marketplace, will interest your customers.
· Technical “how to’s”
If you sell any kind of technical product, your customers will appreciate the occasional how to guide. How to get the best out of your equipment, top tips, etc.
Frequency of emails
I wouldn’t advise emailing your customers any more than once a week, and leave it more than a month between communications and they are likely to be forgetting about you.
There we have it. Loads of ideas on how to keep in touch with your customers, and make sure you stay at the forefront of their minds. The cost is virtually zero, and the potential returns are massive.
What’s the cost if you don’t? Well, undoubtedly one of your competitors will make the effort – and end up seducing your customers away from you . . possibly for good.
Word Count:
642
Summary:
Own an ecommerce website? Do you have a mailing list?
If not, you’re potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.
Collecting buyers email addresses is a ”no brainer” – after all you need to send them confirmation details, recei...
Keywords:
ecommerce,web,design,designer
Article Body:
Own an ecommerce website? Do you have a mailing list?
If not, you’re potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.
Collecting buyers email addresses is a ”no brainer” – after all you need to send them confirmation details, receipts etc. Just make sure you ask their permission to keep them up to date on future special offers.
Collecting visitor details is a bit trickier, and you must offer some kind of incentive in return for them handing over their valuable email address. Here are several ways:
· A discount voucher off their first order
The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people who were going to purchase anyway.
· A competition to win one of your products.
Do make sure you are honest and pick a winner – put past winner details on your site to emphasise this
· An insiders buyers guide
If you offer technical products that can be tricky to understand – such as electronics, audio-visual etc, then write a short guide
· Special reports or tips guides
If you sell golf equipment, search for articles on golf tips online, obtain the authors permission and compile them into a PDF report.
Managing your list
Depending on what ecommerce system your website is based on, you may already have the ability to manage email lists. If not, use a list management service such as Aweber (http://www.aweber.com/), which allows you to set up autoresponder sequences, multiple lists and send HTML emails.
Which brings me nicely to the next *must* . . . send HTML emails!
HTML emails are the ones full of images and graphics, rather like webpages as opposed to plain text emails.
Why? They are far more eyecatching, which is essential given the increasing amounts of email we get every day. You stand a better chance if you include images of your products – after all a picture is worth a thousand words, right?
(the only exception to this is people selling non tangible products or services - for example, information products usually work better in text emails.)
What should you communicate in your emails?
· Special offers
Any products that you have put on special offer, sale items, end of line stock etc. Adding a message of limited availability or ends by a certain date will help increase response.
· Seasonal offers
Garden furniture and barbecues in Spring, for example.
· Offers tied to special events
Before the recent FIFA World Cup, I was inundated with special offers on all kinds of TV’s for watching it on. If you can tie your products to a popular event in some way, so much the better.
· New product reviews
Reviews of the latest product offerings to hit your marketplace, will interest your customers.
· Technical “how to’s”
If you sell any kind of technical product, your customers will appreciate the occasional how to guide. How to get the best out of your equipment, top tips, etc.
Frequency of emails
I wouldn’t advise emailing your customers any more than once a week, and leave it more than a month between communications and they are likely to be forgetting about you.
There we have it. Loads of ideas on how to keep in touch with your customers, and make sure you stay at the forefront of their minds. The cost is virtually zero, and the potential returns are massive.
What’s the cost if you don’t? Well, undoubtedly one of your competitors will make the effort – and end up seducing your customers away from you . . possibly for good.
Ecommerce Website Development Brings More People To Your Business
Ecommerce Website Development Brings More People To Your Business
Word Count:
522
Summary:
If you have a business and you want to tell more people about your business and what service you offer to the public or what product you're selling. Putting your business on the Internet today offers you the chance to reach millions of people everyday and it's as easy as finding the right website host who will work with you to get your web page up and running so you can start making more money. Millions of people everyday move through the internet to the merchant's web site. ...
Keywords:
ecommerce, website development
Article Body:
If you have a business and you want to tell more people about your business and what service you offer to the public or what product you're selling. Putting your business on the Internet today offers you the chance to reach millions of people everyday and it's as easy as finding the right website host who will work with you to get your web page up and running so you can start making more money. Millions of people everyday move through the internet to the merchant's web site. From there, a person decides they want to purchase something, so they move to the online transaction server gathers, saves, and encrypts all the information the person gives. Once this person has placed his or her order, the information moves through a private gateway to a Processing Network, where the issuing and acquiring banks complete or deny the transaction. This generally takes place in no more than 5-7 seconds. There are many different payment systems available to accommodate the varied processing needs of Ecommerce website development merchants, from those who have a few orders a day to those who process thousands of transactions daily. With the addition of Secure Socket Layer technology, E-Commerce is also a very safe way to complete transactions. There are several basic steps involved in becoming E-Commerce Enabled.
Getting an Internet Merchant Bank Account
Web Hosting
Obtaining a Digital Certificate
Finding a Provider of Online Transactions
Creating or Purchasing a Shopping Cart Software
You want to be able to accept credit cards over the internet; you will have to apply to your bank for an Internet Merchant Bank Account. This can be relatively easy or somewhat difficult, depending on which country you live in and what bank you are with. In the US , this is a fairly simple procedure. Many banks offer Internet Merchant Accounts, and most Online Transaction Providers will support them. See your bank for details. Since the vast majority of Online Transaction Providers are located in the US and are restricted in their ability to interact with banks outside their own country, international merchants have very little choice. An international merchant has to find a way to get a US merchant account, embark on the equally difficult task of finding a local Online Transaction Provider, or utilize one of the few companies that services the international market. Also, many banks outside the US have very restrictive policies regarding internet accounts. Luckily, the situation is improving, and most Online Transaction Providers will help you with this if you get in touch with them.
In the ratings section, I have included information on which providers give international service. Here are some additional issues to keep in mind when you apply for a Merchant Bank Account:
A US merchant account can take up to a month to come through.
If you already have a merchant bank account, you will probably also need to upgrade it to an Internet account.
Ensure that your bank accepts Internet merchant accounts and has credit card processors that can connect to FDC, Paymentech or CyberCash.
Your account must be able to handle Card Not Present transactions.
Word Count:
522
Summary:
If you have a business and you want to tell more people about your business and what service you offer to the public or what product you're selling. Putting your business on the Internet today offers you the chance to reach millions of people everyday and it's as easy as finding the right website host who will work with you to get your web page up and running so you can start making more money. Millions of people everyday move through the internet to the merchant's web site. ...
Keywords:
ecommerce, website development
Article Body:
If you have a business and you want to tell more people about your business and what service you offer to the public or what product you're selling. Putting your business on the Internet today offers you the chance to reach millions of people everyday and it's as easy as finding the right website host who will work with you to get your web page up and running so you can start making more money. Millions of people everyday move through the internet to the merchant's web site. From there, a person decides they want to purchase something, so they move to the online transaction server gathers, saves, and encrypts all the information the person gives. Once this person has placed his or her order, the information moves through a private gateway to a Processing Network, where the issuing and acquiring banks complete or deny the transaction. This generally takes place in no more than 5-7 seconds. There are many different payment systems available to accommodate the varied processing needs of Ecommerce website development merchants, from those who have a few orders a day to those who process thousands of transactions daily. With the addition of Secure Socket Layer technology, E-Commerce is also a very safe way to complete transactions. There are several basic steps involved in becoming E-Commerce Enabled.
Getting an Internet Merchant Bank Account
Web Hosting
Obtaining a Digital Certificate
Finding a Provider of Online Transactions
Creating or Purchasing a Shopping Cart Software
You want to be able to accept credit cards over the internet; you will have to apply to your bank for an Internet Merchant Bank Account. This can be relatively easy or somewhat difficult, depending on which country you live in and what bank you are with. In the US , this is a fairly simple procedure. Many banks offer Internet Merchant Accounts, and most Online Transaction Providers will support them. See your bank for details. Since the vast majority of Online Transaction Providers are located in the US and are restricted in their ability to interact with banks outside their own country, international merchants have very little choice. An international merchant has to find a way to get a US merchant account, embark on the equally difficult task of finding a local Online Transaction Provider, or utilize one of the few companies that services the international market. Also, many banks outside the US have very restrictive policies regarding internet accounts. Luckily, the situation is improving, and most Online Transaction Providers will help you with this if you get in touch with them.
In the ratings section, I have included information on which providers give international service. Here are some additional issues to keep in mind when you apply for a Merchant Bank Account:
A US merchant account can take up to a month to come through.
If you already have a merchant bank account, you will probably also need to upgrade it to an Internet account.
Ensure that your bank accepts Internet merchant accounts and has credit card processors that can connect to FDC, Paymentech or CyberCash.
Your account must be able to handle Card Not Present transactions.
Thursday, March 3, 2011
eCommerce Web Site Building: Where Do I Start?
eCommerce Web Site Building: Where Do I Start?
Word Count:
1172
Summary:
An article discussing the details on what tools, skills, and services you might need to start an ecommerce business.
Keywords:
ecommerce, e-commerce, shopping carts, customer service
Article Body:
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices upfront so that you don't end up having to restructure your whole web site because of some problem in your design layout. The level of time investment neccessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it's important to be lead in the "right" direction to make sure you don't spend time in the wrong areas, or learning some software that might not be all that useful for you later on (*coughs* Frontpage *coughs*).
Where you should start greatly depends on what you plan on attempting to do, and how deep you're going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editting program. On the other hand, if you're someone that's looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macromedia Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.
## What is a "WYSIWYG" editor? ##
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don't have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you're doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you... Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you'll mostly see what will actually show up in your browser once your web site is up WHILE you're making it. I highly recommend using the latest version of dreamweaver -- it is well-known as one of the best HTML editors by general consensus. Dreamweaver's interface is very friendly, has a built in FTP client, and is specifically built to be flexible enough to suit both the coder and the everyday amatuer webmaster.
## Image editing? What do I need that for? ##
Okay, let's be realistic here: If you're going to make a professional *appearing* web site it's important that you can make some basic, decent looking graphics. There's a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it's VERY rewarding. I've ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisments such as banners. Infact, I've used it for everything except animation... But it also comes with Adobe Imageready which is very good with animation. This software is amazing, and if you're going to learn ANY image editing software I recommend you start with Photoshop because of it's widerange of overall... usefulness!
## Let's get me some sales! ##
Kick off your new web site you've gotten up from your knowledge of webmastering and image editing with a few new sales... Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn't that cost money? Well... Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we're going to make without much investment upfront.
The big question behind pay-per-click advertising is whether or not it's worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). Afterall, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword's interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren't even worth your advertising money.
Let us not forget, however, that in order to make those conversions we're going to be needing a shopping cart! There's a lot of diverse software packages out there you can use, but I've been using Mal's E-Commerce Free shopping cart for a number of years with great success. The cart's server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing's a better bargain than free, eh?
## Getting those sales leads you've been building up to BUY! ##
Once you've scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain alotted amount of time. For example, let's say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!
As far as autoresponders go, I highly recommend the use of Aweber. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. Check out their month long free trial at http://www.getaweber.com/ .
Word Count:
1172
Summary:
An article discussing the details on what tools, skills, and services you might need to start an ecommerce business.
Keywords:
ecommerce, e-commerce, shopping carts, customer service
Article Body:
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices upfront so that you don't end up having to restructure your whole web site because of some problem in your design layout. The level of time investment neccessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it's important to be lead in the "right" direction to make sure you don't spend time in the wrong areas, or learning some software that might not be all that useful for you later on (*coughs* Frontpage *coughs*).
Where you should start greatly depends on what you plan on attempting to do, and how deep you're going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editting program. On the other hand, if you're someone that's looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macromedia Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.
## What is a "WYSIWYG" editor? ##
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don't have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you're doing (inserting an image for example) as being a certain series of HTML tags with attributes, and does it for you... Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you'll mostly see what will actually show up in your browser once your web site is up WHILE you're making it. I highly recommend using the latest version of dreamweaver -- it is well-known as one of the best HTML editors by general consensus. Dreamweaver's interface is very friendly, has a built in FTP client, and is specifically built to be flexible enough to suit both the coder and the everyday amatuer webmaster.
## Image editing? What do I need that for? ##
Okay, let's be realistic here: If you're going to make a professional *appearing* web site it's important that you can make some basic, decent looking graphics. There's a lot of graphics problems that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely takes some time getting used to, but in the end it's VERY rewarding. I've ended up using my knowledge of Photoshop to make not only graphics for multiple web sites, but also touched up portraits, made business cards, flyers, and other online advertisments such as banners. Infact, I've used it for everything except animation... But it also comes with Adobe Imageready which is very good with animation. This software is amazing, and if you're going to learn ANY image editing software I recommend you start with Photoshop because of it's widerange of overall... usefulness!
## Let's get me some sales! ##
Kick off your new web site you've gotten up from your knowledge of webmastering and image editing with a few new sales... Sounds like a plan? Well a great way to do that quickly is with pay-per-click advertising. BUT WAIT! Doesn't that cost money? Well... Yes. But with the tools brought to us by some of the biggest pay-per-click advertisers out there we should be able to make a good evaluation of how much profit we're going to make without much investment upfront.
The big question behind pay-per-click advertising is whether or not it's worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). Afterall, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google Adwords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google Adwords has the most user-friendly interface among the PPC advertisers. Google Adword's interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren't even worth your advertising money.
Let us not forget, however, that in order to make those conversions we're going to be needing a shopping cart! There's a lot of diverse software packages out there you can use, but I've been using Mal's E-Commerce Free shopping cart for a number of years with great success. The cart's server is hosted on their machines so that means you not only get away with not having to pay for the software itself, but you get out of having to buy an SSL security ticket too! Nothing's a better bargain than free, eh?
## Getting those sales leads you've been building up to BUY! ##
Once you've scored a few sales it would probably be a good idea to start using some kind of lead management services. I highly recommend the use of autoresponders for this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you to strategically determine what you want to send each lead after a certain alotted amount of time. For example, let's say someone visits your web site and you offer them a free newsletter. If you were selling an ebook on some very complicated topic, you might consider sending them only information on the most basic concepts at first to get them interested. Slowly but surely, you can turn those visitors that might have left your web site and never have returned into some serious revenue!
As far as autoresponders go, I highly recommend the use of Aweber. Their customer service is superb (seriously, these guys really know their stuff!) and can be contacted at any point during the business day via online chat or phone. They also offer tons of free information, and guides on making the most of their services. Check out their month long free trial at http://www.getaweber.com/ .
Tuesday, March 1, 2011
eCommerce Fundamentals
eCommerce Fundamentals
Word Count:
473
Summary:
eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.
Keywords:
ecommerce e-commerce emarketing e-marketing internet marketing web
Article Body:
eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.
Think Fast
Speed has become less of a problem due to the penetration of broadband, but don’t forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).
Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.
Image is important
Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have
multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.
Be my guest
Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors. Too often, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.
Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.
Make sure it’s “above the fold”
Your homepage is the most important page within your eCommerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions “below the fold” – you can bet that a large percentage of browsers are not scrolling down to see it.
Craig Smith
Trinity Insight LLC
http://www.trinityinsight.com/
Word Count:
473
Summary:
eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.
Keywords:
ecommerce e-commerce emarketing e-marketing internet marketing web
Article Body:
eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.
Think Fast
Speed has become less of a problem due to the penetration of broadband, but don’t forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).
Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.
Image is important
Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have
multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.
Be my guest
Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors. Too often, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.
Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.
Make sure it’s “above the fold”
Your homepage is the most important page within your eCommerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions “below the fold” – you can bet that a large percentage of browsers are not scrolling down to see it.
Craig Smith
Trinity Insight LLC
http://www.trinityinsight.com/
Monday, February 28, 2011
Ecommerce And The "Reason Why"
Ecommerce And The "Reason Why"
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Saturday, February 26, 2011
Ecommerce And The "Reason Why"
Ecommerce And The "Reason Why"
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
eCommerce and Canada
eCommerce and Canada
Word Count:
567
Summary:
Canadian eCommerce growth was recently flat but still has an attractive upside…
Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.
Keywords:
ecommerce e-commerce emarketing e-marketing internet marketing web
Article Body:
Canadian eCommerce growth was recently flat but still has an attractive upside…
Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.
Also interesting is the trending of Canadians from buying at non-Canadian sites to domestic sites (63% domestic, 37% foreign). This “domestic shift” clearly benefits the launching of a new eCommerce business in Canada.
The sales opportunity lies with the “early adopters”, individuals primarily the 18-34 year old age range. This segment is more technologically savvy and more likely to purchase online. In a 2003 to 2004 sampling comparison, this segment’s overall e-commerce spending increased 44%. The 35 to 54 age group increased only 5% and 55+ increased 18% (includes online travel).
Overall Internet Adoption rates still trail the U.S. and come in at approximately 52%. However, with the development of new Internet infrastructures and the maturation of Canadian ISP’s, this number will likely rise in the next 3-5 years. The following quote from the Canadian government re-enforces this theme.
“To reach our new national goal (relating to e-commerce) Canadians will need to develop strategies that build an intelligent infrastructure to serve as the backbone of the e-economy- by encouraging investment, strengthening research, enhancing commercialization and ensuring that all Canadians have access to this infrastructure and know how to use it.” (September, 2004)
Shifting demographics & lack of online competition equal a substantial opportunity…
Forrester Research reports that 48% of Canadian web shoppers are now female compared to 39% in 2003. 74% of web buyers are married and likely are home shoppers, compared to 68% in 2003.
With the gender gap closing, online home retailers have a great opportunity to target their core customer segment: the 30-40yr old female who owns or maintains a residence.
Within this sector, it is rare for U.S. based retailers to have online Canadian stores. Many brands will ship to Canada, for very high costs (customs duty & shipping) but this likely leads to an unpleasant experience for the Canadian consumer. These high costs, compiled with a lack of domestic Canadian retailers providing an e-commerce offering, are driving the stagnant growth of the online sales channel.
By being a “first-mover” in establishing a presence in the online marketplace within Canada, online retailers will facilitate sales from consumers that want to get products shipped from their native homeland after being paid for in Canadian currency.
Similar to the U.S., consumers are exhibiting multi-channel tendencies and embracing the emergence of broadband connectivity…
Canada is the only country in the world in which broadband overtook dial-up access in 2003. Currently 48% of all Canadian consumers have broadband access and they are 67% more likely to have high speed web-access than American consumers.
This impressive penetration may prove to be a strong driver for online circulars and new online merchandising tactics, as product differentiation are established outside of price.
Canadian shoppers are also parallel to U.S. consumers in their multi-channel behavior. 58% of Canadian shoppers have researched a product online and purchased offline, spending an average of $440. An online Canadian strategy must focus on integrating the online and physical store with store locator functionality and other tools to promote cross-channel behavior.
In conclusion, multi-national retailers should closely examine the Canadian eCommerce opportunity. Attractive consumer demographics, an established broadband infrastructure, and a shift in overall shopping tendencies make the Canada a high-growth and un-saturated area for multi-channel retail.
Craig Smith
Trinity Insight LLC
http://www.trinityinsight.com/
Word Count:
567
Summary:
Canadian eCommerce growth was recently flat but still has an attractive upside…
Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.
Keywords:
ecommerce e-commerce emarketing e-marketing internet marketing web
Article Body:
Canadian eCommerce growth was recently flat but still has an attractive upside…
Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.
Also interesting is the trending of Canadians from buying at non-Canadian sites to domestic sites (63% domestic, 37% foreign). This “domestic shift” clearly benefits the launching of a new eCommerce business in Canada.
The sales opportunity lies with the “early adopters”, individuals primarily the 18-34 year old age range. This segment is more technologically savvy and more likely to purchase online. In a 2003 to 2004 sampling comparison, this segment’s overall e-commerce spending increased 44%. The 35 to 54 age group increased only 5% and 55+ increased 18% (includes online travel).
Overall Internet Adoption rates still trail the U.S. and come in at approximately 52%. However, with the development of new Internet infrastructures and the maturation of Canadian ISP’s, this number will likely rise in the next 3-5 years. The following quote from the Canadian government re-enforces this theme.
“To reach our new national goal (relating to e-commerce) Canadians will need to develop strategies that build an intelligent infrastructure to serve as the backbone of the e-economy- by encouraging investment, strengthening research, enhancing commercialization and ensuring that all Canadians have access to this infrastructure and know how to use it.” (September, 2004)
Shifting demographics & lack of online competition equal a substantial opportunity…
Forrester Research reports that 48% of Canadian web shoppers are now female compared to 39% in 2003. 74% of web buyers are married and likely are home shoppers, compared to 68% in 2003.
With the gender gap closing, online home retailers have a great opportunity to target their core customer segment: the 30-40yr old female who owns or maintains a residence.
Within this sector, it is rare for U.S. based retailers to have online Canadian stores. Many brands will ship to Canada, for very high costs (customs duty & shipping) but this likely leads to an unpleasant experience for the Canadian consumer. These high costs, compiled with a lack of domestic Canadian retailers providing an e-commerce offering, are driving the stagnant growth of the online sales channel.
By being a “first-mover” in establishing a presence in the online marketplace within Canada, online retailers will facilitate sales from consumers that want to get products shipped from their native homeland after being paid for in Canadian currency.
Similar to the U.S., consumers are exhibiting multi-channel tendencies and embracing the emergence of broadband connectivity…
Canada is the only country in the world in which broadband overtook dial-up access in 2003. Currently 48% of all Canadian consumers have broadband access and they are 67% more likely to have high speed web-access than American consumers.
This impressive penetration may prove to be a strong driver for online circulars and new online merchandising tactics, as product differentiation are established outside of price.
Canadian shoppers are also parallel to U.S. consumers in their multi-channel behavior. 58% of Canadian shoppers have researched a product online and purchased offline, spending an average of $440. An online Canadian strategy must focus on integrating the online and physical store with store locator functionality and other tools to promote cross-channel behavior.
In conclusion, multi-national retailers should closely examine the Canadian eCommerce opportunity. Attractive consumer demographics, an established broadband infrastructure, and a shift in overall shopping tendencies make the Canada a high-growth and un-saturated area for multi-channel retail.
Craig Smith
Trinity Insight LLC
http://www.trinityinsight.com/
Friday, February 25, 2011
eCommerce-Selling To The World
eCommerce-Selling To The World
Word Count:
652
Summary:
Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.
Keywords:
ecommerce,ecommerce web hosting,ecommerce solution,ecommerce software,ecommerce hosting,ecommerce web site design,ecommerce web site,ecommerce shopping cart,ecommerce credit card processing,ecommerce web design,ecommerce web site development,ecommerce web site hosting,ecommerce site,web ecommerce,build ecommerce web site,ecommerce merchant account,ecommerce credit card,ecommerce web site solution,application custom designed ecommerce especially store,ecommerce software solution
Article Body:
Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.
The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in eCommerce, you can take your business “global”.
For many businesses, this is truly an advantage, representing a wonderful opportunity.
But that is not the case for everyone, particularly for companies who sell a physical , tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.
What it is that you plan to market on your eCommerce enabled website, and who will want to buy it? Some products will, by their very nature, not be totally suited to a world wide market. Pork based food products for example, will not be popular in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals may be disappointing in Iceland, Greenland and the frozen polar North.
Secondly, give very careful thought about how you will get your product to the customer. For example, if you were to make laser toner cartridges in Asia (as one of my client companies does) there is absolutely no sense in trying to sell one or two cartridges at a time to a customer in the USA, because of the cost of delivery.
So, if your product is bulky or heavy, selling outside your locale may not be practical.
Furthermore, you need to consider that, whilst most countries use the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations can (and will) lead to disputes. Again, using my client as an example, they sold a consignment of toner cartridges to a customer in Finland, which got held up in Customs for several weeks on arrival in Helsinki, because of a dispute over the Import Duties to be paid.
Whilst this was not the fault of my client or his customer, nevertheless, the result was an unhappy customer, who obviously did not become a regular customer.
Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you need to have one of your own staff actually work with the customer (in which case, you need to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are happy? How much would such a subcontractor cost?
Unless you can get positive answers to all of these questions, then, again, it may pay you to keep your services local, rather than overreaching, in order to become a global player.
The simple truth is that, whilst the global nature of the internet allows you so sell to the whole world, it is the nature of your product or service that will ultimately decide whether this is practical for your potential customers, and profitable for you, or not. To read more, http://webbiz99.com/ecommerce/
Word Count:
652
Summary:
Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.
Keywords:
ecommerce,ecommerce web hosting,ecommerce solution,ecommerce software,ecommerce hosting,ecommerce web site design,ecommerce web site,ecommerce shopping cart,ecommerce credit card processing,ecommerce web design,ecommerce web site development,ecommerce web site hosting,ecommerce site,web ecommerce,build ecommerce web site,ecommerce merchant account,ecommerce credit card,ecommerce web site solution,application custom designed ecommerce especially store,ecommerce software solution
Article Body:
Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is “different”, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.
The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in eCommerce, you can take your business “global”.
For many businesses, this is truly an advantage, representing a wonderful opportunity.
But that is not the case for everyone, particularly for companies who sell a physical , tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.
What it is that you plan to market on your eCommerce enabled website, and who will want to buy it? Some products will, by their very nature, not be totally suited to a world wide market. Pork based food products for example, will not be popular in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals may be disappointing in Iceland, Greenland and the frozen polar North.
Secondly, give very careful thought about how you will get your product to the customer. For example, if you were to make laser toner cartridges in Asia (as one of my client companies does) there is absolutely no sense in trying to sell one or two cartridges at a time to a customer in the USA, because of the cost of delivery.
So, if your product is bulky or heavy, selling outside your locale may not be practical.
Furthermore, you need to consider that, whilst most countries use the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations can (and will) lead to disputes. Again, using my client as an example, they sold a consignment of toner cartridges to a customer in Finland, which got held up in Customs for several weeks on arrival in Helsinki, because of a dispute over the Import Duties to be paid.
Whilst this was not the fault of my client or his customer, nevertheless, the result was an unhappy customer, who obviously did not become a regular customer.
Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you need to have one of your own staff actually work with the customer (in which case, you need to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are happy? How much would such a subcontractor cost?
Unless you can get positive answers to all of these questions, then, again, it may pay you to keep your services local, rather than overreaching, in order to become a global player.
The simple truth is that, whilst the global nature of the internet allows you so sell to the whole world, it is the nature of your product or service that will ultimately decide whether this is practical for your potential customers, and profitable for you, or not. To read more, http://webbiz99.com/ecommerce/
E-commerce Store – Build Your Own
E-commerce Store – Build Your Own
Word Count:
917
Summary:
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store.
Keywords:
e-commerce, ecommerce, online store, build store
Article Body:
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store.
E-commerce Store
Today's world is an E-commerce (electronic commerce or e-com) world. E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and also through a secure network. E-com is not merely buying and selling or providing services but it is also a method of advertising and marketing through an electronic system as well. E-com also means facilitating the progress of commercial transactions electronically. Right now e-com is a well-established technology in all major countries. In most cases Internet marketing requires you to have your own E-commerce store for maximum return.
Requirements of an E-commerce Store
Building an e-commerce store is not an easy job. Software is required that can manage customers as well as their needs. E-commerce software should be able to handle inventory, shipping and handling costs, taxes, dispatching and payment processing of client's orders. You may encounter many options when setting out to build an e commerce store. Before choosing any of them it is important to have a clear view of your requirements. Technical requirements might include coupons, tracking systems, customer login options or any number of other things. Other requirements include what type of impression you want to provide to your valuable clients.
Study the Sales and Marketing Cycle to Determine Your Needs
Before you opt for any of solutions for building e commerce store, study the basic model of e commerce that represents the entire sales and marketing cycle. The first building block of this cycle is audience in which you define what type of customers you will target. Second are commodities, in which you characterize the types of products you will put on the market. Third is customer support where you will answer the questions and offer solutions to clients' or potential clients' problems. Next is advertising, marketing and endorsement where a business promotes the products or services. Then there is transaction processing, the most important technical phase of the cycle, which will handle orders, taxes, payment processing and order delivery.
Transactions may be automatic or manual. In manual processing you have to enter credit card information manually through an offline terminal. In the case of automatic processing a client's order form will be setup with a program that processes and charges the credit card for you. After that there are post-deal services regarding how you provide solutions and services after the sale. Last but not least is brand name with which you will create a distinctive business image to correspond with customers. Nobody is going to pay attention to your online store unless something catches their eye.
Research your Options
Once you have defined your needs, you can then begin researching your options. There are two basic paths you may follow when building an e-commerce store - either buy ready made software or build a custom system with components and parts according to your requirements and budgets.
Flexibility
Some business firms offer gifts and well placed impulse products for better marketing approaches. This requires an e-com solution to be flexible enough to allow various give-aways, coupons and promotions. Also, if your product comes in a variety of models or styles, with different options and different prices then you must communicate these factors and portray them distinctively in your online store. A true businessperson will certainly follow the patterns of his or her usual clients as well as those who directly visit the site. Web statistic tracking tools can be a great help to this end.
Ease of Use
Some e commerce stores are very easy to use and require only a few minutes to learn while others are more complex with so many features that they can be overwhelming. Being able to see a demonstration of software before buying it is a great help to determining ease of use.
Scalability
Being able to grow with your company is very important. If you choose a very simple solution now, then require a more robust solution down the road, you will lose time converting your store. If the URL structure of your store is not consistent, you can also lose search engine rankings by changing e commerce solutions. Therefore, it is important to choose an e commerce solution that can grow with you. For example, some stores owners may not want coupons in the beginning but then down the road decide it is a good idea. Some stores may also have limits on number of products, inventory control and tracking that down the road will be very important.
Security
Of utmost importance to online stores is transaction security. The priority for any business firm should be secure transactions. Thanks to Netscape for introducing SSL (secure socket layer), data can be protected by online store owners. SSL is an encryption technology that encrypts a message and the receiver decrypts it by using RSA security. To enable SSL on your web server you need a digital ID (a form of identification that will recognize you). Many web hosts provide SSL installation for anywhere from a few bucks to a few hundred bucks per year.
Overall, in building your own e commerce store, four things are essential - flexibility, ease of use, security and scalability. Research your options before you make a final choice, and whenever possible, get a free trial of your solution before you buy.
Word Count:
917
Summary:
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store.
Keywords:
e-commerce, ecommerce, online store, build store
Article Body:
If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store.
E-commerce Store
Today's world is an E-commerce (electronic commerce or e-com) world. E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and also through a secure network. E-com is not merely buying and selling or providing services but it is also a method of advertising and marketing through an electronic system as well. E-com also means facilitating the progress of commercial transactions electronically. Right now e-com is a well-established technology in all major countries. In most cases Internet marketing requires you to have your own E-commerce store for maximum return.
Requirements of an E-commerce Store
Building an e-commerce store is not an easy job. Software is required that can manage customers as well as their needs. E-commerce software should be able to handle inventory, shipping and handling costs, taxes, dispatching and payment processing of client's orders. You may encounter many options when setting out to build an e commerce store. Before choosing any of them it is important to have a clear view of your requirements. Technical requirements might include coupons, tracking systems, customer login options or any number of other things. Other requirements include what type of impression you want to provide to your valuable clients.
Study the Sales and Marketing Cycle to Determine Your Needs
Before you opt for any of solutions for building e commerce store, study the basic model of e commerce that represents the entire sales and marketing cycle. The first building block of this cycle is audience in which you define what type of customers you will target. Second are commodities, in which you characterize the types of products you will put on the market. Third is customer support where you will answer the questions and offer solutions to clients' or potential clients' problems. Next is advertising, marketing and endorsement where a business promotes the products or services. Then there is transaction processing, the most important technical phase of the cycle, which will handle orders, taxes, payment processing and order delivery.
Transactions may be automatic or manual. In manual processing you have to enter credit card information manually through an offline terminal. In the case of automatic processing a client's order form will be setup with a program that processes and charges the credit card for you. After that there are post-deal services regarding how you provide solutions and services after the sale. Last but not least is brand name with which you will create a distinctive business image to correspond with customers. Nobody is going to pay attention to your online store unless something catches their eye.
Research your Options
Once you have defined your needs, you can then begin researching your options. There are two basic paths you may follow when building an e-commerce store - either buy ready made software or build a custom system with components and parts according to your requirements and budgets.
Flexibility
Some business firms offer gifts and well placed impulse products for better marketing approaches. This requires an e-com solution to be flexible enough to allow various give-aways, coupons and promotions. Also, if your product comes in a variety of models or styles, with different options and different prices then you must communicate these factors and portray them distinctively in your online store. A true businessperson will certainly follow the patterns of his or her usual clients as well as those who directly visit the site. Web statistic tracking tools can be a great help to this end.
Ease of Use
Some e commerce stores are very easy to use and require only a few minutes to learn while others are more complex with so many features that they can be overwhelming. Being able to see a demonstration of software before buying it is a great help to determining ease of use.
Scalability
Being able to grow with your company is very important. If you choose a very simple solution now, then require a more robust solution down the road, you will lose time converting your store. If the URL structure of your store is not consistent, you can also lose search engine rankings by changing e commerce solutions. Therefore, it is important to choose an e commerce solution that can grow with you. For example, some stores owners may not want coupons in the beginning but then down the road decide it is a good idea. Some stores may also have limits on number of products, inventory control and tracking that down the road will be very important.
Security
Of utmost importance to online stores is transaction security. The priority for any business firm should be secure transactions. Thanks to Netscape for introducing SSL (secure socket layer), data can be protected by online store owners. SSL is an encryption technology that encrypts a message and the receiver decrypts it by using RSA security. To enable SSL on your web server you need a digital ID (a form of identification that will recognize you). Many web hosts provide SSL installation for anywhere from a few bucks to a few hundred bucks per year.
Overall, in building your own e commerce store, four things are essential - flexibility, ease of use, security and scalability. Research your options before you make a final choice, and whenever possible, get a free trial of your solution before you buy.
Wednesday, February 23, 2011
E-commerce Solutions...
E-commerce Solutions...
Word Count:
474
Summary:
When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead.
Keywords:
e-commerce solutions, ecommerce, bcentral, home-based business, sell online, merchandise, online store, shopping cart
Article Body:
When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.
Another great service is provided by Ebay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site. You will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the ebay service will provide more for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the ebay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.
Word Count:
474
Summary:
When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead.
Keywords:
e-commerce solutions, ecommerce, bcentral, home-based business, sell online, merchandise, online store, shopping cart
Article Body:
When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.
Another great service is provided by Ebay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site. You will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the ebay service will provide more for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the ebay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.
Monday, February 21, 2011
Designing Your Ecommerce Website
Designing Your Ecommerce Website
Word Count:
479
Summary:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
...
Keywords:
ecommerce,business,software,online,shopping,internet,security,marketing,ebusiness,websites,website
Article Body:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommmerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all ecommerce shops to display this declaration somewhere on their site.
Just as when shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or Òshopping cartÓ needs to be just one click away so the customer can be in and out in a minimal amount of steps. In this day and age, it is advisable to offer a variety of payment selections such as PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Include a contact telephone number for customer support so the customer has assurance that they will have assistance if there is a problem with the order.
Organize a special section of your ecommerce website dedicated completely to special discounts and current sales. If you have an extraordinary amount of sales items, create a separate webpage devoted to the ones that are most preferred, and have another page with a complete listing of all discounts. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.
Producing a profitable, reputable ecommerce website can be a simple task with a well constructed site plan, some time and patience. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream.
Word Count:
479
Summary:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
...
Keywords:
ecommerce,business,software,online,shopping,internet,security,marketing,ebusiness,websites,website
Article Body:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommmerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all ecommerce shops to display this declaration somewhere on their site.
Just as when shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or Òshopping cartÓ needs to be just one click away so the customer can be in and out in a minimal amount of steps. In this day and age, it is advisable to offer a variety of payment selections such as PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Include a contact telephone number for customer support so the customer has assurance that they will have assistance if there is a problem with the order.
Organize a special section of your ecommerce website dedicated completely to special discounts and current sales. If you have an extraordinary amount of sales items, create a separate webpage devoted to the ones that are most preferred, and have another page with a complete listing of all discounts. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.
Producing a profitable, reputable ecommerce website can be a simple task with a well constructed site plan, some time and patience. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream.
Thursday, February 17, 2011
Building a golden nest egg for your retirement years
Building a golden nest egg for your retirement years
Word Count:
525
Summary:
Building a golden nest egg for your retirement years
It is now necessary for people in the UK to work longer before they retire, but there are more ways to build a nest egg than relying on unpredictable investments.
Keywords:
retirement, nest egg, investment, pensions, savings, ecommerce, websites, self-employment, home business
Article Body:
Gordon Brown, speaking recently in Scotland, said that there should be a national debate on raising the state pension age, and David Blunkett, Work and Pensions secretary, told the BBC News that a rise in the state pension age should be considered.
The Pension Commission has already suggested that a mixture of higher taxes, larger savings and a higher retirement age could go some way to making sure that people will not be living in poverty in their old age.
Apparently the ‘problem’ is that people are living longer, and the pension’s commission declares that more than 12 million people are not saving enough towards retirement. Since the government, and life insurance firms, didn't anticipate pensioners living so long, now they are saying that, in order to be able to afford to pay out on their pensions, they will have to work to at least the age of 70.
At first sight this all looks rather bleak, but it’s not all bad news, because people who work longer, particularly in a job they enjoy, actually live longer. Many people think that if they retire early they will live longer, but researchers have disproved this theory. In fact, those who stop working at 55 have nearly double the death rate of those who continue to work until they reach at least 65!
Baroness Greengross, chief executive of the International Longevity Centre UK, has said Work is a huge part of this equation, and provides mental and physical activity, self-esteem, social interaction and income for many of us is vital for older people to stay mentally and physically active.
So maybe we are all going to have to work for longer, and yet no one wants to be stuck in a job they hate for even more years than they had already anticipated.
Luckily there are some happy alternatives. There's been quite an increase recently in people wanting to set up an e-commerce business with a view to building it up now, so that it will bring an income during their ‘retirement’ years.
Usually customers have been planning on setting up an online shop to sell products or services connected with their interests or hobbies. They're doing this with the intention of using the internet to make money for themselves, and their families, in an enjoyable way, and setting up something they will be able to continue with well into their old age.
These days it is not nearly as expensive or difficult to set up an e-commerce website as it used to be. Getting a site that would let you sell your products or service online can be done quite quickly, and with the minimum of fuss, if you approach a company who has experience in setting up ecommerce websites. You do really need to seek professional help and advice with this though, as it’s not something a novice can do successfully by themselves.
Making your later years ‘golden’ could be as simple as expanding your hobby and getting set up to sell related products or services online. With an uncertain future ahead, the security of a little extra income is sure to be very welcome indeed.
Word Count:
525
Summary:
Building a golden nest egg for your retirement years
It is now necessary for people in the UK to work longer before they retire, but there are more ways to build a nest egg than relying on unpredictable investments.
Keywords:
retirement, nest egg, investment, pensions, savings, ecommerce, websites, self-employment, home business
Article Body:
Gordon Brown, speaking recently in Scotland, said that there should be a national debate on raising the state pension age, and David Blunkett, Work and Pensions secretary, told the BBC News that a rise in the state pension age should be considered.
The Pension Commission has already suggested that a mixture of higher taxes, larger savings and a higher retirement age could go some way to making sure that people will not be living in poverty in their old age.
Apparently the ‘problem’ is that people are living longer, and the pension’s commission declares that more than 12 million people are not saving enough towards retirement. Since the government, and life insurance firms, didn't anticipate pensioners living so long, now they are saying that, in order to be able to afford to pay out on their pensions, they will have to work to at least the age of 70.
At first sight this all looks rather bleak, but it’s not all bad news, because people who work longer, particularly in a job they enjoy, actually live longer. Many people think that if they retire early they will live longer, but researchers have disproved this theory. In fact, those who stop working at 55 have nearly double the death rate of those who continue to work until they reach at least 65!
Baroness Greengross, chief executive of the International Longevity Centre UK, has said Work is a huge part of this equation, and provides mental and physical activity, self-esteem, social interaction and income for many of us is vital for older people to stay mentally and physically active.
So maybe we are all going to have to work for longer, and yet no one wants to be stuck in a job they hate for even more years than they had already anticipated.
Luckily there are some happy alternatives. There's been quite an increase recently in people wanting to set up an e-commerce business with a view to building it up now, so that it will bring an income during their ‘retirement’ years.
Usually customers have been planning on setting up an online shop to sell products or services connected with their interests or hobbies. They're doing this with the intention of using the internet to make money for themselves, and their families, in an enjoyable way, and setting up something they will be able to continue with well into their old age.
These days it is not nearly as expensive or difficult to set up an e-commerce website as it used to be. Getting a site that would let you sell your products or service online can be done quite quickly, and with the minimum of fuss, if you approach a company who has experience in setting up ecommerce websites. You do really need to seek professional help and advice with this though, as it’s not something a novice can do successfully by themselves.
Making your later years ‘golden’ could be as simple as expanding your hobby and getting set up to sell related products or services online. With an uncertain future ahead, the security of a little extra income is sure to be very welcome indeed.
Wednesday, February 16, 2011
Blogs, Podcasting, and RSS
Blogs, Podcasting, and RSS
Word Count:
599
Summary:
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further.
Will these technologies impact you? To be honest, it's too early to tell - but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Keywords:
ecommerce e-commerce emarketing e-marketing internet marketing web
Article Body:
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further.
Will these technologies impact you? To be honest, it's too early to tell - but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Here's the rundown:
Blogs
What it is:
Probably the most well known of the three, blogs allow everyday people to quickly develop a website and distribute any type of content that they desire. Many web entrepreneurs use this functionality to develop online stores within niche markets, while using search popularity to beat out larger retailers on the specific terms within the market.
Where Blogs make make sense is within targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a target market for viral marketing. By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to truly segment your marketing PRIOR to converting someone as a customer.
Should you care:
If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current sales/promotions that you are providing.
Podcasting
What it is:
Pocasting should be just called mobile video broadcasting - Apple's marketing/development team did a great job with branding their device to a type of emerging media! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone's mobile MP3 player (Apple only does video currently, but that will change shortly). Retailers can use this communication channel to further connect to their customers with promotional events, while transmitting specialty programming to meet an interest need.
Should you care:
Not really. Until video podcasting penetration increases, it's still a limited channel for advertising. The best application available right now would be an online content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page from your website and not from Apple's iTunes platform.
RSS
RSS stands for Real Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. It streams instateneously. Consumers can have news readers on their computers, either integrated into an emal client, or an aggregated web application such as News Gator, and are able to get information relating to their interests.
Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news, offers, and infomrmation to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.
Should you care:
Depends on the nature of your business. Do you consistently offer new prices? Do you get new pieces to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand.
Craig Smith
Trinity Insight LLC
http://www.trinityinsight.com/
Word Count:
599
Summary:
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further.
Will these technologies impact you? To be honest, it's too early to tell - but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Keywords:
ecommerce e-commerce emarketing e-marketing internet marketing web
Article Body:
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further.
Will these technologies impact you? To be honest, it's too early to tell - but awareness drives innovation and maybe your team will develop an idea/application that truly changes a portion of your eCommerce business.
Here's the rundown:
Blogs
What it is:
Probably the most well known of the three, blogs allow everyday people to quickly develop a website and distribute any type of content that they desire. Many web entrepreneurs use this functionality to develop online stores within niche markets, while using search popularity to beat out larger retailers on the specific terms within the market.
Where Blogs make make sense is within targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a target market for viral marketing. By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to truly segment your marketing PRIOR to converting someone as a customer.
Should you care:
If you have a very unique value proposition, or sell to a very specific or high-value customer segment, blogs can be a great way to increase overall brand awareness. You can better connect with your customers and provide detail into the current sales/promotions that you are providing.
Podcasting
What it is:
Pocasting should be just called mobile video broadcasting - Apple's marketing/development team did a great job with branding their device to a type of emerging media! Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone's mobile MP3 player (Apple only does video currently, but that will change shortly). Retailers can use this communication channel to further connect to their customers with promotional events, while transmitting specialty programming to meet an interest need.
Should you care:
Not really. Until video podcasting penetration increases, it's still a limited channel for advertising. The best application available right now would be an online content segment that is digitally delivered to an opt-in list. As technology advances, you can potentially do this from your current opt-in page from your website and not from Apple's iTunes platform.
RSS
RSS stands for Real Simple Syndication and is a method for electronic content distribution. RSS is transmitted via the internet, but what makes it unique is that no downloading efforts are needed by the end receiver of the content. It streams instateneously. Consumers can have news readers on their computers, either integrated into an emal client, or an aggregated web application such as News Gator, and are able to get information relating to their interests.
Already gaining steam in the travel industry and within comparison shopping engines, RSS seems to be a valuable way to push news, offers, and infomrmation to customers. Travel companies are able to provide a streaming supply of last minute airfare offers to their customer segments, without that customer having to open an email or visit a webpage.
Should you care:
Depends on the nature of your business. Do you consistently offer new prices? Do you get new pieces to your assortment consistently? Do you have a customer base that is extremely loyal that you want to reach out to with messaging? If so, RSS may another channel to help build your brand.
Craig Smith
Trinity Insight LLC
http://www.trinityinsight.com/
Sunday, February 13, 2011
Alas! In E-commerce Taxland
Alas! In E-commerce Taxland
Word Count:
1044
Summary:
In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party.
Common sense, logic, and fairness never did apply fully to the field of taxation but this is especially true of e-commerce transactions.
1. Canada Customs Welcomes You to Canada!
Since I`m located in Canada, let`s start here.
Canada has what you might call a national sales tax or a value added ta...
Keywords:
VAT, GST, HST, SALES TAX,, ECOMMERCE, ONLINE, INTERNET
Article Body:
In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party.
Common sense, logic, and fairness never did apply fully to the field of taxation but this is especially true of e-commerce transactions.
1. Canada Customs Welcomes You to Canada!
Since I`m located in Canada, let`s start here.
Canada has what you might call a national sales tax or a value added tax (VAT). This Goods and Services Tax (G.S.T.) of seven percent is applicable to many Canadian transactions.
Not only is it critical to determine whether a taxable sale was made in Canada or not, but also where in Canada. If it was made (or deemed to be made) in any of the Harmonized Sales Tax (H.S.T.) provinces (Nova Scotia, New Brunswick, and Newfoundland and Labrador), a higher, fifteen percent H.S.T. rate applies. This is because those provinces have allowed Canada to collect their provincial sales taxes for them.
As well, each province and territory has its own rules. Ontario charges eight percent retail sales tax on many typical Internet transactions whereas Alberta has no provincial sales tax.
Of course, this is only scatching the surface. This entire article is an over-simplification of a very complex subject. You will definitely need professional advice to help you through E-Commerce Taxland.
2. When Exports Aren`t Exports
In Canada, exports are "zero-rated" sales for G.S.T. purposes. This means that when you ship a product to someone outside Canada, you don`t charge G.S.T. Yet, you get to claim (or deduct from the G.S.T. collected by you) all the "input tax credits" (G.S.T. that you paid for business purposes) to make that export. The idea, I suppose, is to encourage exporting.
However, if you export products other than tangible, physical goods, beware! There are many pitfalls to watch out for.
As one example, consider digitized products that you might sell from your Canadian website, such as e-books, downloadable software, or subscriptions to content. You would be considered to be selling "intangible personal property". Unless your product is also considered "intellectual property" (such as software or e-books that you produced or have obtained the rights for), you will have to charge G.S.T. The reason why, according to the Canada Customs and Revenue Agency, is that it COULD be used inside Canada, even if it isn`t.
Say you sold a membership for accessing digitized content (from various sources) on your Canadian website to a customer in the United States. Since there are no restrictions as to where the intangible personal property may be used, and the property is not considered intellectual property (nor the provision of a service), the American customer is subject to G.S.T., even if he never comes to Canada.
Strangely, the same logic doesn`t apply when an American buys a regular book (or a car) which he COULD bring into Canada with him and use here. It is true that it is easier for Canada to assess such items at the border than in cyberspace, but I know of no cases of Americans being taxed on the books or cars they bring with them when they come to live in Canada for about half the year.
As a Canadian registrant, one way you might legally avoid this silly March Hare is to explicitly state on your website and invoice that use of such intangible personal property in Canada is prohibited (or requires an additional fee and the payment of G.S.T.).
3. When Imports Aren`t Imports
Goods shipped to Canada are subject to G.S.T. on importation. Such tax is often assessed at the border. But what if you are a Canadian registered for G.S.T., selling to a Canadian customer but your supplier is in a foreign country?
Pretend that your Canadian customer has bought a book from you from your Canadian website. Your drop ship supplier is located in the United States and is registered for G.S.T. You fax your order to the American company, and they, in turn, ship the book for you (complete with Customs Declaration and their G.S.T. Business Number).
Since they paid the G.S.T., you wouldn`t think you would have to charge it again, would you? "Wrong!", smiles the Cheshire cat. Since you are a registrant located in Canada, you are required to charge and remit the G.S.T.
But you are entitled to input tax credits, aren`t you? In many cases, the answer is "No".
It may be very difficult for you to satisfy the documentary and other technical requirements. As an example, it is not uncommon for American suppliers to absolutely refuse to give an invoice breaking down the G.S.T. or to allow you to be the Importer of Record. This complicates their life unnecessarily and they just don`t need the aggravation.
There are relieving tax provisions covering drop shipping, sales agencies, and other situations. In many cases, unfortunately, the most practical solution is to allow the tax to be paid twice.
4. When You`re Subject to Tax Where You`re Not Subject to Tax
It makes sense that countries impose a tax on sales and income made in their own jurisdiction. But does it make sense for Germany to tax sales made in the United States?
In effect, starting July 1, 2003, the European Union has done just that by imposing an online sales tax.
This means that if someone from England buys an e-book from someone in the United States, the American should submit this tax. Of course, If the sale was to someone in Germany, the tax rate would be different.
The rationale behind this follows: Since countries can`t collect sales tax on Internet transactions at their borders, the only way they can collect it (other than a self-assessment system) is with an online sales tax. Further, it is claimed that businesses in the European Union suffer a major competitive disadvantage because they have to collect Value Added Tax (VAT) but others don`t.
I know what they mean. Welcome to the club!
Word Count:
1044
Summary:
In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party.
Common sense, logic, and fairness never did apply fully to the field of taxation but this is especially true of e-commerce transactions.
1. Canada Customs Welcomes You to Canada!
Since I`m located in Canada, let`s start here.
Canada has what you might call a national sales tax or a value added ta...
Keywords:
VAT, GST, HST, SALES TAX,, ECOMMERCE, ONLINE, INTERNET
Article Body:
In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party.
Common sense, logic, and fairness never did apply fully to the field of taxation but this is especially true of e-commerce transactions.
1. Canada Customs Welcomes You to Canada!
Since I`m located in Canada, let`s start here.
Canada has what you might call a national sales tax or a value added tax (VAT). This Goods and Services Tax (G.S.T.) of seven percent is applicable to many Canadian transactions.
Not only is it critical to determine whether a taxable sale was made in Canada or not, but also where in Canada. If it was made (or deemed to be made) in any of the Harmonized Sales Tax (H.S.T.) provinces (Nova Scotia, New Brunswick, and Newfoundland and Labrador), a higher, fifteen percent H.S.T. rate applies. This is because those provinces have allowed Canada to collect their provincial sales taxes for them.
As well, each province and territory has its own rules. Ontario charges eight percent retail sales tax on many typical Internet transactions whereas Alberta has no provincial sales tax.
Of course, this is only scatching the surface. This entire article is an over-simplification of a very complex subject. You will definitely need professional advice to help you through E-Commerce Taxland.
2. When Exports Aren`t Exports
In Canada, exports are "zero-rated" sales for G.S.T. purposes. This means that when you ship a product to someone outside Canada, you don`t charge G.S.T. Yet, you get to claim (or deduct from the G.S.T. collected by you) all the "input tax credits" (G.S.T. that you paid for business purposes) to make that export. The idea, I suppose, is to encourage exporting.
However, if you export products other than tangible, physical goods, beware! There are many pitfalls to watch out for.
As one example, consider digitized products that you might sell from your Canadian website, such as e-books, downloadable software, or subscriptions to content. You would be considered to be selling "intangible personal property". Unless your product is also considered "intellectual property" (such as software or e-books that you produced or have obtained the rights for), you will have to charge G.S.T. The reason why, according to the Canada Customs and Revenue Agency, is that it COULD be used inside Canada, even if it isn`t.
Say you sold a membership for accessing digitized content (from various sources) on your Canadian website to a customer in the United States. Since there are no restrictions as to where the intangible personal property may be used, and the property is not considered intellectual property (nor the provision of a service), the American customer is subject to G.S.T., even if he never comes to Canada.
Strangely, the same logic doesn`t apply when an American buys a regular book (or a car) which he COULD bring into Canada with him and use here. It is true that it is easier for Canada to assess such items at the border than in cyberspace, but I know of no cases of Americans being taxed on the books or cars they bring with them when they come to live in Canada for about half the year.
As a Canadian registrant, one way you might legally avoid this silly March Hare is to explicitly state on your website and invoice that use of such intangible personal property in Canada is prohibited (or requires an additional fee and the payment of G.S.T.).
3. When Imports Aren`t Imports
Goods shipped to Canada are subject to G.S.T. on importation. Such tax is often assessed at the border. But what if you are a Canadian registered for G.S.T., selling to a Canadian customer but your supplier is in a foreign country?
Pretend that your Canadian customer has bought a book from you from your Canadian website. Your drop ship supplier is located in the United States and is registered for G.S.T. You fax your order to the American company, and they, in turn, ship the book for you (complete with Customs Declaration and their G.S.T. Business Number).
Since they paid the G.S.T., you wouldn`t think you would have to charge it again, would you? "Wrong!", smiles the Cheshire cat. Since you are a registrant located in Canada, you are required to charge and remit the G.S.T.
But you are entitled to input tax credits, aren`t you? In many cases, the answer is "No".
It may be very difficult for you to satisfy the documentary and other technical requirements. As an example, it is not uncommon for American suppliers to absolutely refuse to give an invoice breaking down the G.S.T. or to allow you to be the Importer of Record. This complicates their life unnecessarily and they just don`t need the aggravation.
There are relieving tax provisions covering drop shipping, sales agencies, and other situations. In many cases, unfortunately, the most practical solution is to allow the tax to be paid twice.
4. When You`re Subject to Tax Where You`re Not Subject to Tax
It makes sense that countries impose a tax on sales and income made in their own jurisdiction. But does it make sense for Germany to tax sales made in the United States?
In effect, starting July 1, 2003, the European Union has done just that by imposing an online sales tax.
This means that if someone from England buys an e-book from someone in the United States, the American should submit this tax. Of course, If the sale was to someone in Germany, the tax rate would be different.
The rationale behind this follows: Since countries can`t collect sales tax on Internet transactions at their borders, the only way they can collect it (other than a self-assessment system) is with an online sales tax. Further, it is claimed that businesses in the European Union suffer a major competitive disadvantage because they have to collect Value Added Tax (VAT) but others don`t.
I know what they mean. Welcome to the club!
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