Finding Your Ecommerce Cranny on the Web
Word Count:
450
Summary:
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.
Keywords:
keywords, research, keyword, wordtracker, keyword discovery, overture, dreaming, business, keywords, research, keyword, wordtracker, keyword discovery, overture, dreaming, business,
Article Body:
Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.
Finding Your Ecommerce Cranny
When we talk about a nook, we are simply identified a very focused area of business. There are a zillion sites selling movies, but very few selling French movies from the 1960s. If there is sufficient interest in such movies, you could build a business around selling such classic movies. This concept applies to any business area regardless of whether you are selling products or offering services.
You need to do some daydreaming. Most people make the mistake of focusing on a subject that they think will make a ton of money. Problems can occur with this approach because if you have no inherent interest in the area besides money, you will eventually grow disillusioned with it. If you are going to start a business, you want it be enjoyable. If it is just another job, you have made a bad mistake. This brings us back to daydreaming.
You need to give serious thought to your interests, and not just your interests today. What have you always been interested in? Don’t worry about how you will make money, just focus on the subject matter. Remember the cliché – find something you love and the money will follow. This is exactly what you want to do. Once you have an idea, it is time to figure out how to make money off of it.
For a web business, you want to focus on something known as keyword research. Keyword research is crucial because you can type in a phrase and see the exact phrases people have used to search on Google, Yahoo and MSN that incorporate the world. Even better, you can see how many people use the phrase each day. Doing keyword research lets you determine if there is enough interest in your area and the exact phrases your prospects are using to find things in the area. It doesn’t get much better than that!
There are a variety of tools you can use. Overture offers a free tool that will give you a general idea, but is not the most accurate. Wordtracker is much better, but will set you back a few bucks. Keyword Discovery is similar, but runs a few more dollars yet. Regardless of your choice, make sure to use one of these for keyword research.
Once you identify the phrases used by your prospects, you can determine if there is enough interest in your nook. You can also identify the exact phrases they are using and tailor your site and marketing to those phrases.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Saturday, March 12, 2011
Monday, February 21, 2011
Designing Your Ecommerce Website
Designing Your Ecommerce Website
Word Count:
479
Summary:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
...
Keywords:
ecommerce,business,software,online,shopping,internet,security,marketing,ebusiness,websites,website
Article Body:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommmerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all ecommerce shops to display this declaration somewhere on their site.
Just as when shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or Òshopping cartÓ needs to be just one click away so the customer can be in and out in a minimal amount of steps. In this day and age, it is advisable to offer a variety of payment selections such as PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Include a contact telephone number for customer support so the customer has assurance that they will have assistance if there is a problem with the order.
Organize a special section of your ecommerce website dedicated completely to special discounts and current sales. If you have an extraordinary amount of sales items, create a separate webpage devoted to the ones that are most preferred, and have another page with a complete listing of all discounts. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.
Producing a profitable, reputable ecommerce website can be a simple task with a well constructed site plan, some time and patience. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream.
Word Count:
479
Summary:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
...
Keywords:
ecommerce,business,software,online,shopping,internet,security,marketing,ebusiness,websites,website
Article Body:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommmerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all ecommerce shops to display this declaration somewhere on their site.
Just as when shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or Òshopping cartÓ needs to be just one click away so the customer can be in and out in a minimal amount of steps. In this day and age, it is advisable to offer a variety of payment selections such as PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Include a contact telephone number for customer support so the customer has assurance that they will have assistance if there is a problem with the order.
Organize a special section of your ecommerce website dedicated completely to special discounts and current sales. If you have an extraordinary amount of sales items, create a separate webpage devoted to the ones that are most preferred, and have another page with a complete listing of all discounts. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.
Producing a profitable, reputable ecommerce website can be a simple task with a well constructed site plan, some time and patience. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream.
Sunday, February 20, 2011
Creating A Successful Business Through Planning
Creating A Successful Business Through Planning
Word Count:
807
Summary:
When talking effectiveness, the effects of a well planned business strategy become very apparent. To find out how to create a well structured strategic business plan, simply click and read on.
Keywords:
online,home,business,internet,success,profit,income,plan,wealth,steps,keys,website
Article Body:
If you are a business owner, or are contemplating starting your own business, if you don't have a strategic plan, you are destined to fail. The creation of a effecient and effective business plan can mean the difference between having the need to work 70+ hours a week all year long - only to find out that your business is only just breaking even, or even worse, losing money.. Or being successful.
On the other end of the scale, many successful business owners and entrepreneurs who have created and implemented a business strategy generally work for less hours, and produce a more sizeable income and profit margins. You will also find, that in general, those who are successful with their own business, attribute their success to having a strategic plan.
Ok, we've discussed that having a good business strategy plan is essential, but what really is "strategic business management"? In its most basic form, its the process in which the goals and objectives for your business are defined, and an action plan is then created so you may reach your goals and objectives.
You now know what it is. So how do you go about creating a strategic plan for your business?
1) Any business owner should know, and be able to describe in detail, the vision for his or her business. Whats the image that you want your business to have?
2) Any operating business should have clear and concise company values and guiding principles. For instance, what are the reasons you are in business? Serve and protect? Provide quality soap? And how do you do business? Do you treat your customers like trash; or another form of royalty?
3) It would also be a good idea to create a 3 year and 5 year plan. Any business should implement a long-term plan in which the basis is on broad objectives that will assist you in getting your business from where it is today, to where you want your business to be.
4) Thinking not only long-term, but also short-term, will also greatly help your business develop. Each year, you should create, define, and plan specific objectives that when accomplished, will help you on the road to achieving your long-term goals. It is also worth noting, then when setting and planning your annual goals, is pays to be "SMART". Make sure your planning incorporates the following points:
- Be very specific
- Show measure
- Make the goals realistic and attainable
- Make sure they are time-oriented
Include a list of obstacles and barriers which could holter your success from achieving your goals. In any case, getting to where you want your business to be, you'll need resources. Create and define a list of resources you've already got, and the other resources which you will need to achieve your goals. At this point, you should also create a concise action plan that clearly defines how you will actually achieve the necessary goals. If your business has any employees, it is of great importance to involve them with this part of the business planning process.
5) In your business plan, you should create simple and concise milestones or benchmarks, that will define when you have actually reached a goal or objective. This is an essential part of the planning, as it will enable you to measure your progress as a business.
6) After you have created your strategic business plan, it is of paramount importance that it is shared with anyone who will be involved in the process. Your annual business plan is the roadmap which will lead your business and those involved, to the goals which need to be achieved -- but to be effective, everyone must end up at the same goals and objectives, the "destination", if you will. And to do so, everyone requires the same map.
7) Its no use having a well thought-out and planned strategic business plan, if you don't put it into action. You now have a means to begin your business journey; its time to start it.
8) Be sure to regularly check and compare the progess of your business, to the benchmarks defined in your business plan.
If something should go wrong with your business, the sooner you figure out what went wrong, or what is -happening- wrong, the sooner you can fix the problem, make the necessary adjustments and get your business back on track.
9) And finally, ensure that each year you follow the exact same cycle to create your strategic business plan. Dream, Plan, Act, Check. Thats all there is to it.
As a final comment, I'll leave you with this. Creating a business strategy and ensuring that you follow it, is not just about achieving specific goals and objectives. Its purpose is to also make sure that the journey taken to these goals, is a safe and enjoyable journey.
Having a safe trip is just as important as reaching your final destination.
Word Count:
807
Summary:
When talking effectiveness, the effects of a well planned business strategy become very apparent. To find out how to create a well structured strategic business plan, simply click and read on.
Keywords:
online,home,business,internet,success,profit,income,plan,wealth,steps,keys,website
Article Body:
If you are a business owner, or are contemplating starting your own business, if you don't have a strategic plan, you are destined to fail. The creation of a effecient and effective business plan can mean the difference between having the need to work 70+ hours a week all year long - only to find out that your business is only just breaking even, or even worse, losing money.. Or being successful.
On the other end of the scale, many successful business owners and entrepreneurs who have created and implemented a business strategy generally work for less hours, and produce a more sizeable income and profit margins. You will also find, that in general, those who are successful with their own business, attribute their success to having a strategic plan.
Ok, we've discussed that having a good business strategy plan is essential, but what really is "strategic business management"? In its most basic form, its the process in which the goals and objectives for your business are defined, and an action plan is then created so you may reach your goals and objectives.
You now know what it is. So how do you go about creating a strategic plan for your business?
1) Any business owner should know, and be able to describe in detail, the vision for his or her business. Whats the image that you want your business to have?
2) Any operating business should have clear and concise company values and guiding principles. For instance, what are the reasons you are in business? Serve and protect? Provide quality soap? And how do you do business? Do you treat your customers like trash; or another form of royalty?
3) It would also be a good idea to create a 3 year and 5 year plan. Any business should implement a long-term plan in which the basis is on broad objectives that will assist you in getting your business from where it is today, to where you want your business to be.
4) Thinking not only long-term, but also short-term, will also greatly help your business develop. Each year, you should create, define, and plan specific objectives that when accomplished, will help you on the road to achieving your long-term goals. It is also worth noting, then when setting and planning your annual goals, is pays to be "SMART". Make sure your planning incorporates the following points:
- Be very specific
- Show measure
- Make the goals realistic and attainable
- Make sure they are time-oriented
Include a list of obstacles and barriers which could holter your success from achieving your goals. In any case, getting to where you want your business to be, you'll need resources. Create and define a list of resources you've already got, and the other resources which you will need to achieve your goals. At this point, you should also create a concise action plan that clearly defines how you will actually achieve the necessary goals. If your business has any employees, it is of great importance to involve them with this part of the business planning process.
5) In your business plan, you should create simple and concise milestones or benchmarks, that will define when you have actually reached a goal or objective. This is an essential part of the planning, as it will enable you to measure your progress as a business.
6) After you have created your strategic business plan, it is of paramount importance that it is shared with anyone who will be involved in the process. Your annual business plan is the roadmap which will lead your business and those involved, to the goals which need to be achieved -- but to be effective, everyone must end up at the same goals and objectives, the "destination", if you will. And to do so, everyone requires the same map.
7) Its no use having a well thought-out and planned strategic business plan, if you don't put it into action. You now have a means to begin your business journey; its time to start it.
8) Be sure to regularly check and compare the progess of your business, to the benchmarks defined in your business plan.
If something should go wrong with your business, the sooner you figure out what went wrong, or what is -happening- wrong, the sooner you can fix the problem, make the necessary adjustments and get your business back on track.
9) And finally, ensure that each year you follow the exact same cycle to create your strategic business plan. Dream, Plan, Act, Check. Thats all there is to it.
As a final comment, I'll leave you with this. Creating a business strategy and ensuring that you follow it, is not just about achieving specific goals and objectives. Its purpose is to also make sure that the journey taken to these goals, is a safe and enjoyable journey.
Having a safe trip is just as important as reaching your final destination.
Monday, February 7, 2011
1,001 Deals and Steals: A Guide to Online Classifieds
1,001 Deals and Steals: A Guide to Online Classifieds
Word Count:
714
Summary:
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home.
Keywords:
classifieds, ecommerce, auction, buying, selling, business
Article Body:
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home.
Internet shopping is bigger than ever. You can find anything and everything for sale online. Many times, you can find it cheaper online than anywhere else. Internet shopping offers so much more than a discounted price tag, though.
Imagine a shopping mall where there are no lines, where there are no jammed parking garages, and no pushy sales clerks. This is no land of make believe. It is the Internet, where you can discover unprecedented selection, convenience, and opportunities. Online shopping gives you the luxury of browsing hundreds of stores from your living room, while saving on time and frustration. It provides you the chance to compare prices to your heart’s delight on a near limitless selection of brands and models.
For even more benefits, try your hand at classifieds and auction Web sites. These sites are like yard sales and flea markets rolled into one. Unlike retail shopping sites, they offer:
Access to super secondary markets. Take your pick of secondhand or brand-new wholesale goods at steeply discounted prices. The vendors at classifieds sites can get away with it because they aren’t paying high rent for a storefront or a warehouse. And in many cases, you’re not paying taxes.
Tools to locate unique and rare collectibles. Imagine a classifieds site to be like a sunken pirate boat, laden with cultural artifacts, hard-to-find heirlooms, and priceless antiques. The Internet is your deep-sea vessel, sonar, and oxygen tank all in one.
Reach beyond your neighborhood. Search through the inventory of a vendor from your home town, or if you don’t find what you’re looking for there, try that fellow in California, Texas or Canada for that matter.
Close relationships with vendors. You deal with real people—not big, impersonal corporations—when you buy on classifieds sites. They can provide more details about the product, which you can then use to bargain for a reasonable price.
Despite this bounty of benefits, you might still be hesitant to dive into Internet shopping. Don’t be embarrassed. You have good reason to take your time and weigh your choices. According to the U.S. Federal Trade Commission, Internet fraud tops the list of the thousands of fraud cases that happen every year. In some ways, WWW could stand for the Wild West Web, in that anything goes. Vendors can be villains in disguise, and there aren’t any online Wyatt Earps to protect you from these bad guys. You’re on your own.
But give yourself some credit. You have the common sense it takes to survive the WWW. It is the same commonsense that helps you make the most of your money on your standard shopping trips. Become familiar and comfortable with an online vendor before jumping into a purchase. Ask questions and do a bit of research.
After doing your research, you’ll feel more confident in searching for your online booty. To refine your findings and whittle your list to only the exceptional sites, look for these additional qualities:
• A focus on local shopping, so you can feel more confident buying from neighbors.
• Free education and advice on safe purchasing.
• No-cost and easy browsing through available merchandise.
• Search tools that let you prioritize items by category, location, and distance.
• A straightforward pricing system that avoids the haggling and risk of auction bidding.
• Quick price comparisons among different vendors.
Unbelievably, a few trustworthy, practical, and exciting Web sites exist that have all of these features. To find these websites, simply browse through Yahoo’s directory under the classifieds category. The best of the online classified sites offer these services free to buyers such as you. Some of these sites can link you at no charge to your neighbor selling the antique lamp that you’ve been hunting for or that retiree looking to unload an incredible piece of real estate—or the cowboy looking to sell his big-screen television.
Word Count:
714
Summary:
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home.
Keywords:
classifieds, ecommerce, auction, buying, selling, business
Article Body:
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home.
Internet shopping is bigger than ever. You can find anything and everything for sale online. Many times, you can find it cheaper online than anywhere else. Internet shopping offers so much more than a discounted price tag, though.
Imagine a shopping mall where there are no lines, where there are no jammed parking garages, and no pushy sales clerks. This is no land of make believe. It is the Internet, where you can discover unprecedented selection, convenience, and opportunities. Online shopping gives you the luxury of browsing hundreds of stores from your living room, while saving on time and frustration. It provides you the chance to compare prices to your heart’s delight on a near limitless selection of brands and models.
For even more benefits, try your hand at classifieds and auction Web sites. These sites are like yard sales and flea markets rolled into one. Unlike retail shopping sites, they offer:
Access to super secondary markets. Take your pick of secondhand or brand-new wholesale goods at steeply discounted prices. The vendors at classifieds sites can get away with it because they aren’t paying high rent for a storefront or a warehouse. And in many cases, you’re not paying taxes.
Tools to locate unique and rare collectibles. Imagine a classifieds site to be like a sunken pirate boat, laden with cultural artifacts, hard-to-find heirlooms, and priceless antiques. The Internet is your deep-sea vessel, sonar, and oxygen tank all in one.
Reach beyond your neighborhood. Search through the inventory of a vendor from your home town, or if you don’t find what you’re looking for there, try that fellow in California, Texas or Canada for that matter.
Close relationships with vendors. You deal with real people—not big, impersonal corporations—when you buy on classifieds sites. They can provide more details about the product, which you can then use to bargain for a reasonable price.
Despite this bounty of benefits, you might still be hesitant to dive into Internet shopping. Don’t be embarrassed. You have good reason to take your time and weigh your choices. According to the U.S. Federal Trade Commission, Internet fraud tops the list of the thousands of fraud cases that happen every year. In some ways, WWW could stand for the Wild West Web, in that anything goes. Vendors can be villains in disguise, and there aren’t any online Wyatt Earps to protect you from these bad guys. You’re on your own.
But give yourself some credit. You have the common sense it takes to survive the WWW. It is the same commonsense that helps you make the most of your money on your standard shopping trips. Become familiar and comfortable with an online vendor before jumping into a purchase. Ask questions and do a bit of research.
After doing your research, you’ll feel more confident in searching for your online booty. To refine your findings and whittle your list to only the exceptional sites, look for these additional qualities:
• A focus on local shopping, so you can feel more confident buying from neighbors.
• Free education and advice on safe purchasing.
• No-cost and easy browsing through available merchandise.
• Search tools that let you prioritize items by category, location, and distance.
• A straightforward pricing system that avoids the haggling and risk of auction bidding.
• Quick price comparisons among different vendors.
Unbelievably, a few trustworthy, practical, and exciting Web sites exist that have all of these features. To find these websites, simply browse through Yahoo’s directory under the classifieds category. The best of the online classified sites offer these services free to buyers such as you. Some of these sites can link you at no charge to your neighbor selling the antique lamp that you’ve been hunting for or that retiree looking to unload an incredible piece of real estate—or the cowboy looking to sell his big-screen television.
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