Historical Development of Electronic Commerce
Word Count:
291
Summary:
The meaning of the term "electronic commerce" has changed over time.
Keywords:
ECommerce, advertising, marketing, online business, promotion
Article Body:
The meaning of the term "electronic commerce" has changed over time. Originally, "electronic commerce" meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI, introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically.
Later it came to include activities more precisely termed "Web commerce" -- the purchase of goods and services over the World Wide Web via secure servers (note HTTPS, a special server protocol which encrypts confidential ordering data for customer protection) with e-shopping carts and with electronic pay services, like credit card payment authorizations.
When the Web first became well-known among the general public in 1994, many journalists and pundits forecast that e-commerce would soon become a major economic sector. However, it took about four years for security protocols (like HTTPS) to become sufficiently developed and widely deployed (during the browser wars of this period). Subsequently, between 1998 and 2000, a substantial number of businesses in the United States and Western Europe developed rudimentary Web sites.
Although a large number of "pure e-commerce" companies disappeared during the dot-com collapse in 2000 and 2001, many "brick-and-mortar" retailers recognized that such companies had identified valuable niche markets and began to add e-commerce capabilities to their Web sites. For example, after the collapse of online grocer Webvan, two traditional supermarket chains, Albertsons and Safeway, both started e-commerce subsidiaries through which consumers could order groceries online.
As of 2005, e-commerce has become well-established in major cities across much of North America, Western Europe, and certain East Asian countries like South Korea. However, e-commerce is still emerging slowly in some industrialized countries, and is practically nonexistent in many Third World countries.
Electronic commerce has unlimited potential for both developed and developing nations, offering lucrative profits in a highly unregulated environment.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, March 18, 2011
Tuesday, March 8, 2011
Excellent E-Commerce Solutions
Excellent E-Commerce Solutions
Word Count:
478
Summary:
When you have a small home-based business, and are basically just starting out, there are many great ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great dea...
Keywords:
home based business,work from home,marketing,opportunity,home workers,make money online,google,ebay
Article Body:
When you have a small home-based business, and are basically just starting out, there are many great ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through your e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.
Another great service is provided by Ebay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site,but you will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the ebay service will provide more for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the ebay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.
Word Count:
478
Summary:
When you have a small home-based business, and are basically just starting out, there are many great ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great dea...
Keywords:
home based business,work from home,marketing,opportunity,home workers,make money online,google,ebay
Article Body:
When you have a small home-based business, and are basically just starting out, there are many great ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through your e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.
Another great service is provided by Ebay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site,but you will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the ebay service will provide more for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the ebay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.
Monday, February 28, 2011
Ecommerce And The "Reason Why"
Ecommerce And The "Reason Why"
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Saturday, February 26, 2011
Ecommerce And The "Reason Why"
Ecommerce And The "Reason Why"
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Word Count:
533
Summary:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give ...
Keywords:
ecommerce, website, web, design, designer, email,marketing,internet
Article Body:
The other night, I watched a rerun of the original Superman film from 1978. In it I noticed a considerable amount of time was spent showing how Superman ended up on planet earth. We saw his parents on Krypton, the escalating doom affecting that planet, and why his parents took the decision to place him in a pod and send him to earth. We saw his father Jor-El rationalise this to his wife, explaining how the differing gravities, and less advanced life forms of Earth would give their boy a positive advantage.
What did all this serve to do?
It rationalised Superman's superhero powers. He would be able to fly because he was from a planet with a different gravity, he would be superfast & superstrong because his molecular structure was different, etc.
Basically it gave a reason why.
However far fetched the reasons were, undoubtedly they serve to make the film more believable. They explain why Superman has superhuman powers. And so do many other Superhero films - The Hulk, Spiderman etc, all explain away the superhero's powers, adding an increased degree of believability that would otherwise be absent.
All this shows that if you can incorporate Reasons Why into your marketing, you will undoubtedly increase your sales.
So how can you make this work for you?
Special offers
Instead of just blindly putting special offers on products, explain why they are on offer. Perhaps the manufacturer had a cancelled order, and offered you an amazing deal which you can pass on to your customers. Maybe as a result of your annual stocktake, you need to reduce your inventory, and so are selling off your widgets at a ridiculous low price.
Limited availability
Tell a story as to why there is limited availability on a product. Perhaps it was the last stock of a production overrun, or "forgotten" stock that was in one of your storerooms that got "lost" behind other stuff. If the type of product you sell is not of a limited availability nature, you can tweak this to justify why a particular special price is for a limited time only.
Why you are the best choice
Perhaps you have over 20 years experience in your field which enables you to know your industry inside out. Or you have particular inside knowledge which allows you to get the best deals and pass these on to your customers. Think about it - you can always find an "angle" to justify why you are the best person to buy from.
Customer Testimonial
In a way these are "reasons why" someone should buy from you. Although they are well used in information product marketing, they are under used when selling physical products. Make an effort to collect testimonials from your customers that emphasise your quality of service, speedy service, helpfulness or cheap prices.
Give people a reason why. Make a story out of it. We all see shops with "Sales" banners up all the time, but when they say the sale is due to relocation or closing down, we take an extra special look, don't we? The "Reason Why" is a powerful technique that can add that little extra bit of credibility to give your sales a boost.
Monday, February 21, 2011
Designing Your Ecommerce Website
Designing Your Ecommerce Website
Word Count:
479
Summary:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
...
Keywords:
ecommerce,business,software,online,shopping,internet,security,marketing,ebusiness,websites,website
Article Body:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommmerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all ecommerce shops to display this declaration somewhere on their site.
Just as when shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or Òshopping cartÓ needs to be just one click away so the customer can be in and out in a minimal amount of steps. In this day and age, it is advisable to offer a variety of payment selections such as PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Include a contact telephone number for customer support so the customer has assurance that they will have assistance if there is a problem with the order.
Organize a special section of your ecommerce website dedicated completely to special discounts and current sales. If you have an extraordinary amount of sales items, create a separate webpage devoted to the ones that are most preferred, and have another page with a complete listing of all discounts. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.
Producing a profitable, reputable ecommerce website can be a simple task with a well constructed site plan, some time and patience. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream.
Word Count:
479
Summary:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
...
Keywords:
ecommerce,business,software,online,shopping,internet,security,marketing,ebusiness,websites,website
Article Body:
With an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the future of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom can be achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.
When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommmerce outlet is always secure.
A quality website has smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is nearly essential for all ecommerce shops to display this declaration somewhere on their site.
Just as when shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or Òshopping cartÓ needs to be just one click away so the customer can be in and out in a minimal amount of steps. In this day and age, it is advisable to offer a variety of payment selections such as PayPal and other online payment sources, credit and debit cards, online checks, and money orders. Include a contact telephone number for customer support so the customer has assurance that they will have assistance if there is a problem with the order.
Organize a special section of your ecommerce website dedicated completely to special discounts and current sales. If you have an extraordinary amount of sales items, create a separate webpage devoted to the ones that are most preferred, and have another page with a complete listing of all discounts. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.
Producing a profitable, reputable ecommerce website can be a simple task with a well constructed site plan, some time and patience. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream.
Sunday, February 13, 2011
Answers To Your E-commerce Problems
Answers To Your E-commerce Problems
Word Count:
303
Summary:
First of all, what is e-commerce? E-commerce is commerce, including business, trade, buying, and selling, that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your website’s lack of technology and marketing make it difficult for them, they may as well drive to the mall.
Before we ...
Keywords:
home based,home business,work from home,marketing,opportunity,home workers,Search Engine Marketing,
Article Body:
First of all, what is e-commerce? E-commerce is commerce, including business, trade, buying, and selling, that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your website’s lack of technology and marketing make it difficult for them, they may as well drive to the mall.
Before we look at e-commerce solutions, we need to first figure out some of the problems with e-commerce. There are many complaints from customers when it comes to purchasing items online. A few include a disorganized site that is difficult and confusing to navigate; lack of information on the website including failure to tell customers about special deals or prices; the inability to pay with the customer’s native currency or the inability for the customer to even understand the language in which the website is written; and frustrating and confusing shopping carts and check out procedures.
Well then, what are some e-commerce solutions? Having a professional looking website will attract customers and make them feel confident in buying from you. You want your website to be organized and easy to navigate, and if you have an informational website that is search engine friendly; shows promotional deals; encourages up selling in a friendly way (such as showing related items or showing items that customers purchased who also purchased the item you are purchasing); is accessible in most languages and accepts different types of currency; has a user friendly shopping cart and single page checkout, then you won’t need many e-commerce solutions!
Remember, when your business is e-commerce, you want to take all possible steps to make sure you and your product are presented professionally, friendly, and easily accessible.
Word Count:
303
Summary:
First of all, what is e-commerce? E-commerce is commerce, including business, trade, buying, and selling, that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your website’s lack of technology and marketing make it difficult for them, they may as well drive to the mall.
Before we ...
Keywords:
home based,home business,work from home,marketing,opportunity,home workers,Search Engine Marketing,
Article Body:
First of all, what is e-commerce? E-commerce is commerce, including business, trade, buying, and selling, that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your website’s lack of technology and marketing make it difficult for them, they may as well drive to the mall.
Before we look at e-commerce solutions, we need to first figure out some of the problems with e-commerce. There are many complaints from customers when it comes to purchasing items online. A few include a disorganized site that is difficult and confusing to navigate; lack of information on the website including failure to tell customers about special deals or prices; the inability to pay with the customer’s native currency or the inability for the customer to even understand the language in which the website is written; and frustrating and confusing shopping carts and check out procedures.
Well then, what are some e-commerce solutions? Having a professional looking website will attract customers and make them feel confident in buying from you. You want your website to be organized and easy to navigate, and if you have an informational website that is search engine friendly; shows promotional deals; encourages up selling in a friendly way (such as showing related items or showing items that customers purchased who also purchased the item you are purchasing); is accessible in most languages and accepts different types of currency; has a user friendly shopping cart and single page checkout, then you won’t need many e-commerce solutions!
Remember, when your business is e-commerce, you want to take all possible steps to make sure you and your product are presented professionally, friendly, and easily accessible.
Tuesday, February 8, 2011
4 Amazing Steps To Unleashing The Massive Profits Within Solo Ads Fast And Easily.
4 Amazing Steps To Unleashing The Massive Profits Within Solo Ads Fast And Easily.
Word Count:
647
Summary:
The "Secrets" behind ramming in massive streams of income with solo ads finally revealed...If you want to know how they make it, you'll definitely need to know what they're doing.
Keywords:
marketing,online business,ecommerce,SEO,internet marketing,affiliate marketing, secrets, tips
Article Body:
The following article lists some simple, informative tips that will help you have a better experience with solo ads.
People endorse other products for a many reasons. Sometimes to sell affiliate products for commissions, promote a joint ventured product or other times, for an advertising space they sold. Solo ad is a single advertisement in an email published by the owner of an ezine/newsletter to his lists of subscribers.
Why does it work more effectively than the others? You can fully personalize your solo ad and it’ll be sent out in only one single email, which lets the readers focus only on the solo ad. This highly increases the response of the advertisement and gives you a high edge compared to other ads which are hardly noticed.
Here we’re going to mention what kind of solo ads sell and what factors are important. The process of publishing a solo ad:
1. Choose a newsletter or e-zine to send out your solo ad
2. Write a solo ad
3. Create an effective or catchy title
4. Put up the website where your visitors will go
1. Choosing the right newsletter or e-zine
This is an extremely important step. Whether or not your readers will be interested in your solo ad depends on what group they are. You must choose a huge targeted list of subscribers to send out your solo ad, usually one with more than 5,000 people.
If you want to find targeted e-zines/newsletters where you can advertise your solo ad, simply make a search on Google with your niche market’s keywords and go to the popular or high ranking websites. From there, find the links that say “advertising” or "advertise with us", and the rest is pretty self-explanatory.
How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.
2. Writing a solo ad
Most people are tired of seeing advertisements over and over again, they can sense it right away on the first look followed by a click on the delete button. So how do you make a difference with your solo ads?
Write a story, that’s all! Humans are drawn into stories since they were born, we’ll read any stories which are interesting. Write about how you have started before you have this experience, and what happens after. It has been said that the best solo ad never sells a thing, it only pre-sells and warm up the readers.
3. Coming up with the perfect title
Ever been to a book store? If you are not attracted to the headline of a story book on its cover, will you even bother buying it next? Hardly, and that is why you need to keep your readers hooked.
4. Design the website where your visitors will go
It is common that people always send readers of their solo ads right to the main sales page, a big mistake, instead. You should always let these "personally invited" visitors feel that they are special, for having the front-edge against the other normal visitors.
Greet them cheerfully, and roughly tell them your success with the product you mentioned in the solo ad, and always take advantage of asking them to opt into your subscriber list! This is very crucial, every penny or effort you spent for the solo ad is to benefit as much as you can from it, but not the extent of people getting tired, of course.
Again, tell the stories, interesting stories. You will realize that people will want to buy from you so much just because they feel closer to you. Do this right, and you can have an overnight success with your solo ads.
If you've picked some pointers about solo ads that you can put into action, then by all means, take action and DO IT! That's all for now, All the Best.
Word Count:
647
Summary:
The "Secrets" behind ramming in massive streams of income with solo ads finally revealed...If you want to know how they make it, you'll definitely need to know what they're doing.
Keywords:
marketing,online business,ecommerce,SEO,internet marketing,affiliate marketing, secrets, tips
Article Body:
The following article lists some simple, informative tips that will help you have a better experience with solo ads.
People endorse other products for a many reasons. Sometimes to sell affiliate products for commissions, promote a joint ventured product or other times, for an advertising space they sold. Solo ad is a single advertisement in an email published by the owner of an ezine/newsletter to his lists of subscribers.
Why does it work more effectively than the others? You can fully personalize your solo ad and it’ll be sent out in only one single email, which lets the readers focus only on the solo ad. This highly increases the response of the advertisement and gives you a high edge compared to other ads which are hardly noticed.
Here we’re going to mention what kind of solo ads sell and what factors are important. The process of publishing a solo ad:
1. Choose a newsletter or e-zine to send out your solo ad
2. Write a solo ad
3. Create an effective or catchy title
4. Put up the website where your visitors will go
1. Choosing the right newsletter or e-zine
This is an extremely important step. Whether or not your readers will be interested in your solo ad depends on what group they are. You must choose a huge targeted list of subscribers to send out your solo ad, usually one with more than 5,000 people.
If you want to find targeted e-zines/newsletters where you can advertise your solo ad, simply make a search on Google with your niche market’s keywords and go to the popular or high ranking websites. From there, find the links that say “advertising” or "advertise with us", and the rest is pretty self-explanatory.
How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.
2. Writing a solo ad
Most people are tired of seeing advertisements over and over again, they can sense it right away on the first look followed by a click on the delete button. So how do you make a difference with your solo ads?
Write a story, that’s all! Humans are drawn into stories since they were born, we’ll read any stories which are interesting. Write about how you have started before you have this experience, and what happens after. It has been said that the best solo ad never sells a thing, it only pre-sells and warm up the readers.
3. Coming up with the perfect title
Ever been to a book store? If you are not attracted to the headline of a story book on its cover, will you even bother buying it next? Hardly, and that is why you need to keep your readers hooked.
4. Design the website where your visitors will go
It is common that people always send readers of their solo ads right to the main sales page, a big mistake, instead. You should always let these "personally invited" visitors feel that they are special, for having the front-edge against the other normal visitors.
Greet them cheerfully, and roughly tell them your success with the product you mentioned in the solo ad, and always take advantage of asking them to opt into your subscriber list! This is very crucial, every penny or effort you spent for the solo ad is to benefit as much as you can from it, but not the extent of people getting tired, of course.
Again, tell the stories, interesting stories. You will realize that people will want to buy from you so much just because they feel closer to you. Do this right, and you can have an overnight success with your solo ads.
If you've picked some pointers about solo ads that you can put into action, then by all means, take action and DO IT! That's all for now, All the Best.
Monday, February 7, 2011
3 Elements to a Deal-Sealing Classified ad
3 Elements to a Deal-Sealing Classified ad
Word Count:
817
Summary:
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives?
Keywords:
classified ad, marketing, selling, auction ad, advertising
Article Body:
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.
Of course, give yourself credit for recognizing one important facet of today’s selling world. You decided to sell your stuff at an online classified site. As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious. There are billions of pages on the Web, and only a few dozen in your typical neighborhood rag. For you, that means a lot more space for your ad to say the least.
With that space, however, comes great responsibility—and great potential. The extra room gives you the freedom to include as much product description and sale copy as you want. You can’t just slap together a whole bunch of information, though. You need to use the three special ad writing techniques that will attract buyers and seal the deal: attention, interest, and action.
Attention. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace. Your ad’s title is the first lure to grab his or her attention, and the first component of a catchy title is the item’s best feature, whether it’s the price, the item’s rarity, or its popularity. Next, be sure the title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for “automobile” instead of “car,” “pullover” instead of “sweater.”
Interest. Once you have the buyer’s attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales you’ll make. So describe the item as completely as possible—size, color, material, designer, model—and provide a clear, digital photo to finish the job where your words leave off. Even offer your prospective customer the item’s history if possible.
Also, try to list as many possible benefits that your sales item could offer the buyer. Come up with some that the buyer probably wouldn’t think of on his or her own. And zone in on specific benefits. Use what you already know about your target. For instance, if you were selling a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, perhaps the buyer is in search of great gas mileage. Or perhaps it’s power he or she wants if your car is a sports model.
Action. Finish your ad strongly. Don’t just suggest to the buyer that you offer a great deal. Tell them it’s a fantastic offer that they can’t pass up. Use phrases like “Call me now before someone else does” or “Buy now, this opportunity won’t last long.” Be cordial while you’re pressing the issue, of course. Thank them for reading your ad and make sure they know you appreciate their business.
Most importantly, your customers will also value your honesty throughout the whole ad. So whether it’s the attention, interest, or action you’re shooting for, never lie or exaggerate. Go so far to include any defects if your product is not in mint shape. Your honesty will build trust, and trust above all else makes an ad work. What’s more, it makes for repeat customers.
Remember, if you use all three of these elements—or four if you include honesty. When you’re finished with it, it should read something like the two examples below.
Example 1:
Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage, upgraded kitchen, 12 ft. ceilings
This open concept house is situated in a historical landmark district of Rhode Island. It’s a wonderful neighborhood to raise your family, with nearby schools and amenities.
(Insert your image or photo here.)
Call for an on-site appointment. Thanks for looking!
Example 2:
Looking for an inexpensive used car that drives well? only $4,950.
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM/FM radio, power steering, low maintenance. Great on gas - this car will save you $$$ on high gasoline prices.
(Insert your image or photo here.)
Send me a message now. Thanks for looking!
Word Count:
817
Summary:
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives?
Keywords:
classified ad, marketing, selling, auction ad, advertising
Article Body:
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.
Of course, give yourself credit for recognizing one important facet of today’s selling world. You decided to sell your stuff at an online classified site. As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious. There are billions of pages on the Web, and only a few dozen in your typical neighborhood rag. For you, that means a lot more space for your ad to say the least.
With that space, however, comes great responsibility—and great potential. The extra room gives you the freedom to include as much product description and sale copy as you want. You can’t just slap together a whole bunch of information, though. You need to use the three special ad writing techniques that will attract buyers and seal the deal: attention, interest, and action.
Attention. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace. Your ad’s title is the first lure to grab his or her attention, and the first component of a catchy title is the item’s best feature, whether it’s the price, the item’s rarity, or its popularity. Next, be sure the title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for “automobile” instead of “car,” “pullover” instead of “sweater.”
Interest. Once you have the buyer’s attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales you’ll make. So describe the item as completely as possible—size, color, material, designer, model—and provide a clear, digital photo to finish the job where your words leave off. Even offer your prospective customer the item’s history if possible.
Also, try to list as many possible benefits that your sales item could offer the buyer. Come up with some that the buyer probably wouldn’t think of on his or her own. And zone in on specific benefits. Use what you already know about your target. For instance, if you were selling a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, perhaps the buyer is in search of great gas mileage. Or perhaps it’s power he or she wants if your car is a sports model.
Action. Finish your ad strongly. Don’t just suggest to the buyer that you offer a great deal. Tell them it’s a fantastic offer that they can’t pass up. Use phrases like “Call me now before someone else does” or “Buy now, this opportunity won’t last long.” Be cordial while you’re pressing the issue, of course. Thank them for reading your ad and make sure they know you appreciate their business.
Most importantly, your customers will also value your honesty throughout the whole ad. So whether it’s the attention, interest, or action you’re shooting for, never lie or exaggerate. Go so far to include any defects if your product is not in mint shape. Your honesty will build trust, and trust above all else makes an ad work. What’s more, it makes for repeat customers.
Remember, if you use all three of these elements—or four if you include honesty. When you’re finished with it, it should read something like the two examples below.
Example 1:
Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage, upgraded kitchen, 12 ft. ceilings
This open concept house is situated in a historical landmark district of Rhode Island. It’s a wonderful neighborhood to raise your family, with nearby schools and amenities.
(Insert your image or photo here.)
Call for an on-site appointment. Thanks for looking!
Example 2:
Looking for an inexpensive used car that drives well? only $4,950.
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM/FM radio, power steering, low maintenance. Great on gas - this car will save you $$$ on high gasoline prices.
(Insert your image or photo here.)
Send me a message now. Thanks for looking!
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